Page Industries launches women’s innerwear collection with advanced bonding technology
Exclusive Indian licensee for Jockey International Inc (USA) in India, Page Industries has introduced a new women's innerwear collection that utilizes advanced bonding technology to offer a next-to-skin fit and unmatched seamless comfort.
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A centerpiece of the ‘Designed to Disappear’ campaign, the collection positions the innerwear as a seamless extension of the wearer. The range is crafted to offer support, empowerment, and, crucially, to vanish beneath clothing, allowing the woman to take center stage.
Engineered with advanced bonding technology, this collection of bras and shapewear provides invisible comfort ideal for all-day wear. The range includes versatile styles such as t-shirt bras. strapless bras and lounge bras.
The products are designed to meet the modern woman’s needs for every occasion, combining subtle shaping with supportive fits in a contemporary neutral color palette. The shapewear collection specifically features targeted compression and a sleek, smooth finish that eliminates visible lines and prevents riding up, making the items perfect for everyday confidence and formal events alike.
Designed for the modern woman who refuses to compromise on comfort or style, this collection brings together innovation, precision, and ease like never before, says Nihal Rajan, CMO, Jockey India.
Emphasizing the brand’s core philosophy, Rajan says, the brand believes. true luxury is defined by how a garment makes the wearer feel, beyond its visual appeal.
Each piece of this collection is crafted with precision, from fabric selection to fit, and uses bonding technology to create an effortless feel "so that it disappears into the day as naturally as it fits, he adds.
As part of the launch, Jockey India is introducing an in-store bra-fitting service, ‘Size Check, ’to help women find their perfect size. This activation reinforces the brand's promise to make comfort effortless and innerwear truly personal.
The new collection is available across Jockey exclusive brand stores, major multi-brand retail stores, and online at www.jockey.in.
The company is supporting the launch with a multi-platform campaign featuring high-impact films and stills across digital, outdoor, and in-store media, as well as through influencer collaborations.
Page Industries holds the exclusive license for the manufacture, distribution, and marketing of the brand Jockey in India, Sri Lanka, Bangladesh, Nepal, Oman, Qatar, Maldives, Bhutan, and UAE.
The company is also the exclusive licensee for the Speedo brand in India.
Jockey is the company's flagship brand and a market leader in the premium innerwear and leisure wear categories, distributed across over 2,852 cities and towns in India.
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