Spykar emphasizes understated luxury with AI-powered tools in new AW 2025 Denim collection
16 September 2025, Mumbai
Top Indian denim and lifestyle brand, Spykar is launching its Autumn/Winter 2025 Denim (AW25) collection. Blending high-fashion streetwear with the unique energy of Indian streets, the new collection celebrates the balance between timeless style and youthful expression.
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The collection emphasizes understated luxury through durable pieces and a bold, imaginative aesthetic.
For this launch, Spykar is breaking from tradition by using AI-powered visuals instead of a physical photoshoot.
This innovative campaign re-imagines iconic Indian locations as backdrops for high-fashion street photography, merging realism with digital creativity.
The visuals are designed to capture ‘main character energy,’ showing individuals in authentic, unposed moments as they move through urban streets, lively festivals, and serene riverbanks.
Sanjay Vakharai, CEO and Co-Founder, Spykar Lifestyle, says, the AW25 collection is the brand's ‘most daring yet. It reflects the dynamic spirit of today’s youth - bold, imaginative, and unapologetically themselves.
By combining timeless denim with AI-driven storytelling, we are redefining how fashion speaks to a generation that values authenticity, creativity, and sustainability, he explains.
More than just clothing, the AW25 collection is an invitation for a new generation of explorers and creators to express themselves and tell their own stories.
It uses AI to highlights the brand's commitment to sustainable creativity, as it reduces the need for extensive on-location shoots while opening up limitless possibilities for storytelling.
Ultimately, Spykar’s AW25 collection is designed to be a lifestyle statement, encouraging people to embrace the streets, celebrate their individuality, and define their own journeys.
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