ABG licenses Lucky Brand for exclusive distribution in India

Authentic Brands Group (ABG) has officially licensed Lucky Brand to Confluxe Retail for exclusive distribution across India. The partnership establishes Lucky Brand’s localized direct-to-consumer digital channels and retail operations, introducing its signature premium denim, lifestyle t-shirts, and heritage apparel tailored specifically for urban Indian demographics.

Capitalizing on festive demand and consumer shifts

The market rollout aligns strategically with the country’s festive demand cycles, positioning Lucky Brand against established premium denim players like Levi's and Wrangler. Confluxe Retail will manage local distribution and omnichannel operations, deploying localized fits and competitive pricing points ranging from Rs 1,499 for graphic tees to Rs 3,999 for mid-rise vintage and baggy denim silhouettes.

Integrating Lucky Brand’s vintage American aesthetic with Confluxe's deep regional retail infrastructure offers a strong growth runway across Tier-I and II cities, notes an Operational spokesperson, Confluxe Retail.

Driving growth with regional licensing partnerships

To capture market share in a highly competitive premium segment, Lucky Brand modified its traditional cuts to match regional sizing preferences while keeping price points under Rs 4,000. This targeted positioning allows the brand to capture upwardly mobile consumers seeking mid-tier luxury lifestyle apparel through seamless e-commerce platforms.

Founded in Los Angeles in 1990, Lucky Brand specializes in vintage-inspired denim, heritage outerwear, and casual apparel. Operating under Authentic Brands Group, the label targets global mid-to-premium lifestyle markets. Its international expansion framework leverages regional licensing partnerships to drive digital and physical storefront growth across emerging consumer hubs.