Ace Turtle partners Shoppers Stop to launch 24 shop-in-shops across India

Tech-led retail company and the exclusive licensee for G-Star in India, Ace Turtle is partnering with India’s largest listed department sotre operator, Shoppers Stores to launch 24 shop-in-shops in major metropolitan and regional cities, including New Delhi, Mumbai, Kolkata, Lucknow, Hyderabad, Chandigarh, Jaipur, Siliguri and Pune

This strategy allows G-Star to gain instant visibility and access to Shoppers Stop's established customer base across key markets, bypassing the lengthy process of opening standalone stores first. The brand gains a robust platform in one of the world's fastest-growing fashion markets. This move is part of G-Star's new strategy, led by Ace Turtle, to have a more controlled and locally calibrated presence, including plans for local manufacturing in the future.

For Shoppers Stop, this partnership strengthens their international brand portfolio, aligning with their strategy to bring premium global labels to Indian consumers and maintain their position as a leading fashion destination.

In the long term, G-Star plans to follow up the shop-in-shops launch with the opening of standalone stores starting from the next season, aiming for about 15 such stores over the next five years.