Soch launches three new stores in Malaysia

Expanding its presence in Malaysia, evening and occasion wear brand Soch has launched three new stores in Klang, Johor Bahru, and Kuala Lumpur. This move brings Indian ethnic wear directly to shoppers in Southeast Asia.

Vinay Chatlani, Co-founder and CEO, Soch Apparels, says, Malaysia allows the brand to carry that promise overseas into a market that deeply understands celebration, heritage, and community. With these stores, it lays the foundation for Soch to be recognized as not just India’s ethnic wear leader, but as a global brand with contemporary cultural relevance, he adds.

To facilitate this growth, Soch has partnered with Malaysia-based retail business Venturist Sdn Bhd under a franchise agreement. The brand plans to add two to three more stores in Malaysia over the next three to five years. Soch will tailor its product mix for the local, tropical climate, offering a curated selection of sarees, kurtis, lehengas, and fusion wear, among other garments.

Soch Apparels currently operates over 175 stores across 68 Indian cities and has already debuted in the Canadian market. The expansion into Malaysia is a part of Soch's broader commitment to global retail, with the label actively exploring opportunities in other regions, including the rest of Southeast Asia, the Middle East, the UK, and the US.