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Nicobar forays into offline retail with new store in Chandigarh

Premium apparel and lifestyle brand Nicobar has ventured into offline retail by opening its first brick-and-mortar store on the Madhya Marg in Chandigarh. The launch event for the store included an interactive discussion on travel, design, and the art of crafting memorable experiences.

Focusing on creativity and community, the launch event also featured a conversation with actress Gul Panag alongside Raul Rai and Simran Lal Rai, Co-founders of the brand.

The new store offers a diverse range of men’s and women’s apparel, accessories, jewelry, and home décor. Its expansive interior is adorned with abstract artwork, natural wood furnishings, and metal clothing racks, complemented by plants that add a fresh touch.

Nicobar also introduced a new festive jewelry collection featuring sculptural and fusion designs. A few of the notable pieces of this collection included a pair of ‘sunburst gold earrings,’ an Elaichi Bracelet and Elaichi Danglers as well as large moon-shaped ear cuffs, studs and sunburst chokers.

Nicobar forays into offline retail with new store in Chandigarh

Q4 net profit of Campus Activewear rises by 43%

The Q4 net profit of Campus Activewear increased by 43 per cent to Rs 33 crore ($4 million) compared to Rs 23 crore in the same quarter the previous year.
The company’s revenue for the quarter rose by 5 per cent to Rs 364 crore, up from Rs 348 crore in the corresponding quarter of the prior fiscal year.
For the financial year 2024, Campus Activewear achieved a net profit of Rs 89 crore and a sales revenue of Rs 1,448 crore.
Nikhil Agarwal, CEO, Campus Activewear, comments, FY24 was a transitionary year for the company as it made a strong comeback in the second half the year by focusing on trade distribution and new product launches.
Throughout the financial year, the company expanded its geographical presence by opening 66 new stores in the western, southern, and eastern regions of India, bringing the total number of stores to over 250.

Q4 net profit of Campus Activewear rises by 43%

KingsCraft launches Underrated Club streetwear

KingsCraft Online Brands Pvt. Ltd. has unveiled Underrated Club (URC), a new streetwear label, aiming to redefine luxury with a blend of urban style and timeless elegance.

Co-founded by Abhishek Teri and Kartik Anand, headquartered in Pune, Maharashtra, URC plans a robust online presence and strategic retail expansion.

The brand's debut collections, Underrated Originals and Underrated Classics, promise seasonal designs, bold graphics, and durable wardrobe staples.

With a focus on the burgeoning Indian market, URC seeks to pioneer in luxury streetwear, emphasizing meticulous craftsmanship and innovative fashion.

Future plans include partnerships, pop-up stores, and flagship openings in major cities.

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Wrogn to leverage advanced data analytics for deeper insights into consumers’ preferences

Fashion brand Wrogn plans to explore advanced data analytics to gain deeper insights into customer preferences and market trends for making more informed decisions.
The brand also plans to enhance the use of artificial intelligence to deliver highly personalised shopping experiences, says Nishant Poddar, CMO and Head-Retail Experience, Wrogn. The brand believes, AI will allow it to project trends and recommend products that align with individual customer preferences. Additionally, AI will help it minimise overproduction and improve endless aisle capabilities.
Another of the brand’s key focus includes expanding its omnichannel capabilities, adds Poddar. The brand aims to a seamless shopping experience for its customers; whether they are shopping online, using a mobile device, or visiting a physical store. To further reduce returns, the brand adopts virtual fitting solutions, providing customers with a more accurate and satisfying shopping experience.
Lastly, Wrogn plans to implement customer journey analytics to track the end-to-end customer journey across all retail touchpoints. These tools will offer the brand valuable insights to improve and enhance the customer experience.

Wrogn to leverage advanced data analytics for deeper insights into consumers’ preferences

Sparx launches 2024 Spring/Summer collection

The most trusted brand among Indian youth, Sparx has launched its 2024 Spring/ Summer collection. Exuding stylish design and blending functionality with fashion, the new collection redefines fashion, the new collection redefines style and comfort with lightweight sandals made from sweat-wicking fabrics. The collection features adjustable fits and supports all genders and ages in their daily activities.
Offering a range of ultra-comfortable and trendy slippers, the collection has been launched alongside a digital campaign featuring the tagline ‘Sparx It's In Me’ across various platforms to boost the company's marketing efforts.

Available at over 405 Exclusive Brand Outlets (EBOs) and leading footwear stores, the perfectly tailored collection can also be availed on the brand’s website. Designed to meet the demands for stylish yet comfortable footwear, the collection is set to become the top choice for customers seeking both elegance and practicality this season, says Gaurav Dua, Executive Director, Relaxo Footwear.

Sparx launches 2024 Spring/Summer collection

Footwear brand Neeman’s to double revenues in FY2024-25

Hyderabad-based footwear brand Neeman’s plans to double its revenue to over Rs 200 crore in FY2024-25. In FY2023-24, it achieved revenues worth over Rs100 crore, points out Taran Chhabra, Founder.

Driven by strategic internal restructuring and comprehensive growth plans, Neeman’s is experiencing a steady month-over-month growth rate of 15-20 per cent. The brand currently has over 11 stores in cities like Hyderabad, Mumbai and Bengaluru. It plans to open over 20 new stores across all major metro cities besides eyeing a significant omnichannel presence, adds Chhabra.

Neeman’s products are also available on Amazon UAE and 6th Street UAE, an omnichannel e-commerce fashion destination from Apparel Group. The brand currently focuses on the footwear sector and aims to expand its market share in it. In 2023, the company’s best-performing products included Sneakers, Slip Ons and Loafers.

Through its D2C website and offline stores, Neeman’s sells products like sneakers, slip-ons, loafers, athleisure products, flip flops, sandals, flats and slides ranging between Rs 300 to Rs 2,500.

According to the company’s, it has raised a Series B funding of $ 5.2 million and also uses technology in the areas of customer experience, post-purchase and returns and works with New Delhi-based e-commerce enabler GoKwik for the same. The technology helped reduce the return to origin (RTO) rates and enhance the overall conversion rate of our checkout funnel, contributing to a smoother and more efficient customer experience, adds Chhabra.

Footwear brand Neeman’s to double revenues in FY2024-25

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