Apparel Group launches four international brands in Hyderabad
16 December 2025, Mumbai
Apparel Group India has executed a calculated power move in Hyderabad’s rapidly evolving retail landscape by simultaneously launching four anchor international brands - Victoria’s Secret, Aldo, Bath & Body Works, and R&B - at the brand-new Lake Shore Mall in Kukatpally.
This coordinated, multi-brand entry is a prime example of a global strategy to maximize operational efficiencies and leverage combined foot traffic in a single, high-potential suburban hub.
Hyderabad is a top-tier market, with the functional apparel sector alone projected to reach $11.86 billion by 2033 with a 3.25 per cent CAGR, underscoring the city’s strong demand for quality and lifestyle products. By clustering a mix of premium (Victoria’s Secret, Aldo) and value-led (R&B) fashion and beauty, Apparel Group is directly addressing the varied, yet increasingly discerning, tastes of Hyderabad's young, affluent, and digitally-native consumers.
Hyderabad as a phygital gateway
The strategic choice of a major residential and commercial nexus- the Kukatpally-Y Junction area- positions Lake Shore Mall to capture significant consumer spending, a crucial factor as the Indian fashion e-commerce market is expected to exceed $35 billion by 2025.
The launch of these four brands not only enhances the mall’s appeal but reinforces the industry trend that physical stores must become ‘theaters of brand experience’ to complement online reach. ‘For international brands, a physical presence is non-negotiable for building trust and brand identity in new metros,’ notes a market analyst. Apparel Group's aggressive store rollout, part of its strategy to bring global retail experiences closer to Indian consumers, reflects the broader industry movement towards omnichannel integration, where physical retail is a critical enabler of a complete consumer journey.
Headquartered in Dubai, Apparel Group is a major global fashion and lifestyle retail conglomerate operating over 85 international brands across 2,200+ stores in multiple markets, including the GCC, South Africa, and India. The company manages a diverse portfolio spanning fashion (Tommy Hilfiger, Aldo, R&B), footwear, accessories, and beauty (Bath & Body Works, Inglot). India is a key growth market where Apparel Group is focused on an aggressive, asset-light, omnichannel expansion across metros and emerging cities. Its strategy centers on securing master franchise rights for leading global brands to tap into India's projected 10-12 per cent CAGR in the apparel sector.
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