Decathlon to scale India sourcing to $3 billion by 2030
20 December 2025, Mumbai
Decathlon India is recalibrating its strategy after a challenging fiscal year that saw its revenue growth decelerate to 3.1 per cent, reaching Rs 4,133 crore. Despite this slowdown, the French sporting giant is doubling down on India as a manufacturing powerhouse to offset a reported net loss of Rs 65 crore. The news angle shifts from pure retail expansion to a ‘Make in India’ dominance, with plans to scale global sourcing from Indian hubs to $3 billion by 2030.
Apparel and technical textiles take center stage
The company is aggressively shifting its product mix toward high-potential categories, specifically technical textiles, footwear, and fitness apparel. While overall demand in the Indian sports apparel market remains robust - projected to grow significantly through 2032-Decathlon faces intensifying competition from Reliance Retail’s new sportswear ventures and international entrants like Frasers Group. To maintain its edge, Decathlon aims to increase its local sourcing for domestic sales from 70 per cent to 90 per cent by 2030, ensuring price competitiveness in the price-sensitive Indian athleisure market.
Despite the recent fiscal slip, Decathlon remains committed to a €100 million (Rs 933 crore) investment over the next five years to modernize existing stores and expand its footprint to 190 outlets across 90 cities. A key challenge remains the sharp 74 per cent rise in depreciation costs, reflecting heavy capital expenditure on new logistics hubs and digital infrastructure. Industry observers note, India is becoming a cornerstone of Decathlon’s global ambition, with the focus now being on integrating Indian production more deeply into the worldwide supply chain to cushion against domestic retail volatility.
A French sports goods designer and retailer, Decathlon entered India in 1999 as a manufacturing partner before launching retail operations in 2009. The brand operates over 130 stores in India, offering specialized apparel and gear across 60 sports, with a historical focus on making sports accessible to the masses through value-driven pricing.
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