House of Quadri expands with second luxury store in Delhi

10 October 2025, Mumbai 

House of Quadri has expanded its luxury retail footprint by opening its second store in Delhi. This is the brand’s first venture outside of its flagship location in heritage district, Mumbai. Known for its philosophy of ‘Luxury as a Habit,’ the brand aims to democratize fine jewelry by offering pieces crafted with lab-grown diamonds that excel in beauty, affordability, and environmental responsibility.

This new Delhi boutique positions the brand in a vital luxury market renowned for its discerning clientele and strong cultural appreciation for fine jewelry. The store is designed to be an immersive environment, encouraging customers to physically interact with the products to boost purchase confidence and increase average transaction value through upselling and customization.

The Delhi store highlights two of the brand’s signature collections, Allure and Ellipses, in addition to providing comprehensive bespoke services:

The Allure Collection offers a bold, contemporary take on classic marquise and pear cuts. By reinterpreting these traditionally elegant forms into sculptural, modern shapes, Allure pieces strike a balance between strength and delicacy, designed to appeal to shoppers looking for eye-catching statement jewelry.

Focusing on the oval cut, the Ellipses Collection emphasizes fluidity and timelessness. The designs feature subtle elongations and clean symmetry, providing a quiet sophistication that targets customers who favor classic, wearable luxury.

The mix of curated collections and customization options simplifies staff training and inventory management while maximizing potential purchases.

A key component of the new store is its bespoke services, which allow clients to collaborate directly with the brand's artisans. Shoppers can choose from a variety of diamond cuts - including marquise, oval, and round, as well as unconventional shapes - to create pieces with deep personal meaning. This personalized retail model is expected to drive strong customer loyalty and repeat purchases, as each piece becomes a unique, custom-made heirloom.

Vaibhav Karnavat, Founder and CEO, House of Quadri, says, this store represents the brand’s ongoing journey, a celebration of modern design, ethical luxury, and everyday elegance.

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