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Adaah to feature bridal wear

12 July 2022, Mumbai:

Business-to-customer fashion fair Adaah will showcase clothing and accessories brands from across India at The Lalit in New Delhi from July 15 to 16, 2022, for a Rakhi and Teej-themed event.

The upcoming edition will feature a wide selection of women’s traditional, ethnic, and western wear along with accessories, jewelry, home décor, and gift items among others. The exhibition will also feature a wide selection of bridal wear for the late summer and autumn wedding season.

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Brands to feature in the event include jutti brand Ruby Wooh, traditional jewelry brand Jewels by Momma Buttan, accessories brand Whimsical Trinket, womenswear brand Karigari studio, sustainable fashion brand Aurobi, and sustainable accessories brand.

The Earthen Trinket, and home textile brand Vibgyor Lifestyle, among others. Women’s handicraft enterprise Sadhna will retail a selection of womenswear and textile goods that are handmade by women artisans in Udaipur.

The event describes itself as Delhi/ NCR’s biggest fashion and lifestyle exhibition on its Facebook page. The fair is organised by media business Creative Roots which has held Adaah shopping fairs across India.

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Adaah to feature bridal wear

Ethnic wear brand Kiaasa widens range to add Indo-western wear, kids wear

12 July 2022, Mumbai:

Kiaasa is a homegrown Indian ethnic brand offering women's ethnic wear. The brand has been acing the market and recently announced the move to launch two new clothing lines.

The first caters to women's fusion wear, and the second is a children’s apparel and shoe line. With this move, the brand is set to take things to a new level and emerge as a game-changer in the industry.

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Kiaasa is a mid-segment brand that delivers affordable yet stylish women's ethnic wear like kurtas, suit sets, lehengas, bottom wear, dupattas, and more. Now, it is all set to make a name for itself in the Indo-western clothing sector as well. The new clothing line will be blending styles from ethnic palettes with contemporary ones.

The line for children will have numerous cool graphic T-shirts for both girls and boys in addition to having clothing pieces like jeans, trousers, tops, skirts, frocks, shorts, and many more. Kiaasa has made sure to use top-quality material that feels smooth on the skin so that the child's skin does not get any rashes. All of the products are passed through a set of quality standards.

The brand has 107 stores that are spread all over the country.

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Ethnic wear brand Kiaasa widens range to add Indo-western wear, kids wear

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