Beverly Hills Polo Club redesigned retail format in Punjab

Global lifestyle and apparel brand Beverly Hills Polo Club has inaugurated its first redesigned two-storey premium boutique in the commercial hub of Model Town, Jalandhar. The launch marks a strategic milestone in the brand's domestic retail evolution following the recent restructuring of its Indian operations into a wholly owned subsidiary backed by a franchise-operated platform. Developed in collaboration with strategic retail partner RJ Corp, the upgraded store concept introduces an immersive, contemporary environment tailored for the modern consumer seeking premium apparel and lifestyle accessories. India is not just a growth market, it is a strategic global priority for us, notes Ajay Bindroo, Managing Partner, Beverly Hills Polo Club. The expansion targets rising discretionary spending across Tier-II urban clusters, moving away from legacy store layouts toward experiential retail spaces.

Deepening omnichannel distribution across emerging markets

The Jalandhar boutique serves as the blueprint for an aggressive nationwide store rollout, with corporate leadership intending to scale exclusive brand outlets alongside expanded shop-in-shop formats within major department store chains like Shoppers Stop. Industry analysts observe, international apparel labels are increasingly decentralizing their retail presence beyond metropolitan centers to capture high-growth non-metro demographics. By pairing localized franchise execution with structured retail expansion, Beverly Hills Polo Club aims to solidify its competitive positioning within India’s fast-consolidating premium fashion segment, which continues to attract substantial international investment.

Offering South California heritage inspired contemporary apparel

Established in 1982, Beverly Hills Polo Club offers contemporary apparel, footwear, and lifestyle accessories inspired by Southern California heritage. Operating via an Indian subsidiary and strategic franchise partnerships, the brand focuses on scaling exclusive boutiques and multi-channel distribution across high-growth domestic markets.