Luxury retailer Bquest Group aims to launch specially customized products and brands for its Indian customers. As per Gaganmeet Singh, CEO and Co-Founder, these products will cater to the tastes of the retailer’s Indian clients.
Besides targeting ultra HNIs and its profile of returning customers, Bquest Group also targets HENRYs (High Earners Not Rich Yet) who are the new middle-class mass-affluent in India.
The retailer has handpicked all brands in its portfolio to ensure they complement rather than compete with each other. Its brands Berluti and Brunello Cucinelli cater to the suave, ultra-high net worth individual who can pay big ticket prices. Saint Laurent and Tod’s are accessible to a larger number of customers who are looking for big, bold brands. The group has also curated its retail strategy to ensure that its brands don’t clash with each other. It is currently planning to partner with other fashion, watches, fragrances and accessory brands.