Inspired by international fashion culture, the essence of Duke’s spring/summer collection remains Indian. Featuring floral and nature-inspired prints with clean cuts, the collection uses light and airy fabrics such as cotton linen, pique, single jersey sub and textured materials to offer customers a wide range of T-shirts, shirts, denim, trousers, tops, jeggings, activewear, sportswear, accessories, and footwear. Aimed at mid-income customers its priced between Rs 425 and Rs 2,499.
Crafted for the free-spirited young fashionistas, the collection offers casual light colors including soft blush, lime green and pale blue blended with strong earthy tones like burgundy and navy blue. The cotton or poly-cotton fabrics are a treat for casual lovers. Menswear collection also offers essentials range comprising tank tops and graphic printed T-shirts in cotton and rayon fabrics.
Soft designs, airy fabrics for a relaxed feel
Known for its clean fittings, Duke relaxes its tailoring for the spring/summer collection by offering softer designs, airy fabrics and relaxed textures. The brand deploys its expert workmanship and craft techniques throughout the collection with superb fits and interesting patterns. Full of strip designs, prints, embroideries around collars, the collection embodies Duke’s passion for precision and quality and offers complete value for money with user-friendly characteristics.
“The range reflects our commitment to meet the needs of modern customers through its sophisticated, bold designs and robust features, says Kuntal Raj Jain, Director, Duke Fashions. “Each garment reflects the vivacity of today’s youth who are our main target audience. We aim to offer complete value for money by launching international designs and styles at affordable rates,” he adds.
Classic colors, graceful styles for authenticity
Duke has also updated its exclusive Militaire collection ’21 for men by adding a wide range of T-shirts, polos, shorts, lowers, bermudas, and accessories. The classic color combination of this collection combined with graceful styling lends a touch of originality and authenticity to the range.
Shaping Indian industry with diverse styles and network
Winner of the President’s Award and three national awards: Excellent Quality Readymade Garments, Outstanding Entrepreneurship, and Quality Garments; Duke is known for standardized fits, superior quality, a wide range of styles. Incepted in Ludhiana in 1966, the brand was also crowned India’s Power Brand in the US. It is known for innovations and product quality, and has widely shaped the Indian hosiery industry. It connects with customers through online operations, over 4,000 MBOs and 400 EBOs across India.