Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India
 

Duke’s spring/summer ’21 collection reflects Indian sensibilities

 

Dukes spring summer 21 collection reflects Indian sensibilities

 

Inspired by international fashion culture, the essence of Duke’s spring/summer collection remains Indian. Featuring floral and nature-inspired prints with clean cuts, the collection uses light and airy fabrics such as cotton linen, pique, single jersey sub and textured materials to offer customers a wide range of T-shirts, shirts, denim, trousers, tops, jeggings, activewear, sportswear, accessories, and footwear. Aimed at mid-income customers its priced between Rs 425 and Rs 2,499.

Crafted for the free-spirited young fashionistas, the collection offers casual light colors including soft blush, lime green and pale blue blended with strong earthy tones like burgundy and navy blue. The cotton or poly-cotton fabrics are a treat for casual lovers. Menswear collection also offers essentials range comprising tank tops and graphic printed T-shirts in cotton and rayon fabrics.

Soft designs, airy fabrics for a relaxed feel

Known for its clean fittings, Duke relaxes its tailoring for the spring/summer collection by offering softer designs, airy fabrics and relaxed textures. The brand deploys its expert workmanship and craft techniques throughout the collection with superb fits and interesting patterns. Full of strip designs, prints, embroideries around collars, the collection embodies Duke’s passion for precision and quality and offers complete value for money with user-friendly characteristics.

“The range reflects our commitment to meet the needs of modern customers through its sophisticated, bold designs and robust features, says Kuntal Raj Jain, Director, Duke Fashions. “Each garment reflects the vivacity of today’s youth who are our main target audience. We aim to offer complete value for money by launching international designs and styles at affordable rates,” he adds.

Classic colors, graceful styles for authenticity

Duke has also updated its exclusive Militaire collection ’21 for men by adding a wide range of T-shirts, polos, shorts, lowers, bermudas, and accessories. The classic color combination of this collection combined with graceful styling lends a touch of originality and authenticity to the range.

Shaping Indian industry with diverse styles and network

Winner of the President’s Award and three national awards: Excellent Quality Readymade Garments, Outstanding Entrepreneurship, and Quality Garments; Duke is known for standardized fits, superior quality, a wide range of styles. Incepted in Ludhiana in 1966, the brand was also crowned India’s Power Brand in the US. It is known for innovations and product quality, and has widely shaped the Indian hosiery industry. It connects with customers through online operations, over 4,000 MBOs and 400 EBOs across India.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

India’s garment industry hit hard by second COVID wave: CMAI

India’s garment industry hit hard by second COVID wave: CMAI

    The Indian apparel industry, which was on a path to recovery since the beginning of this year, has being hit once more by the second COVID-19 wave. A survey conducted... Read more

COVID-19 suspends Amazon’s Prime Day sale

   The second COVID-19 wave has led to suspension of Amazon’s annual Prime Day sale in India. Along with Google and other Indian firms, Amazon has come forward to help India... Read more

Fashion retailers seek rental rebates

Fashion retailers seek rental rebates

     Fashion retailers are seeking rental rebates from high-street landlords and shopping malls as the COVID-19 pandemic continues to play havoc with their businesses. As per Money Control report, Benetton India... Read more

Conscious consumption drives launch of new sustainable collections in India

Conscious consumption drives launch of new sustainable collections in India

    The pandemic has caused some attitudinal change amongst Indian consumers. From racing to acquire latest fashion trends, they are now emphasizing on slow consumption. Growing popularity of plant fiber collections This is... Read more

E-tailers launch new solutions for sellers impacted by COVID-led disruptions

E-tailers launch new solutions for sellers impacted by COVID-led disruptions

     E-tailers are introducing new solutions for sellers suffering from pandemic-led effects. Startup Dealshare is doubling its pace of transforming business in small towns to online platforms. This helps the company... Read more

Apparel brands launch new initiatives, collections to attract customers

Apparel brands launch new initiatives, collections to attract customers

     To attract consumers, apparel and lifestyle brands have introduced a clutch of initiatives besides launching new comfortable clothing ranges and expanding online presence Label Ritu Kumar which has launched ‘Label... Read more

India’s menswear market a $34 billion opportunity for brands

India’s menswear market a $34 billion opportunity for brands

    Earlier restricted to staple products like jeans and polo shirts, Indian menswear market is currently bigger than women’s wear says a Vogue Business report. It’s estimated at $26 billion and... Read more

Fashion brands donate proceeds to COVID-19 relief

Fashion brands donate proceeds to COVID-19 relief

     To help India through its second COVID-19 wave, many fashion brands are offering their proceeds to NGOs supporting the cause. As per a Desi Blitz report, global sculptural design jewelry... Read more

Rents in India’s most iconic retail hubs decline

Rents in India’s most iconic retail hubs decline

     A study by Anarock Retail of average rentals of iconic retail hubs reveals a 17 per cent drop in rents for India’s most expensive retail real estate, the Khan Market... Read more

Promotions take backseat as brands focus on socially relevant ad campaigns

Promotions take backseat as brands focus on socially relevant ad campaigns

    The advertising world is changing with brands replacing product promotions with COVID-19 related content and messages on their social media handles reports Economic Times. Clothing brand United Colors of Benetton... Read more

MOST POPULAR NEWS
Go to top

Follow Us On:

Face BookDealersForYou

TWDFUpublications

LNDFUpublications

YouTubeDFUpublications

 Copyright © 2020 DFU Publications. All rights reserved.