Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India
 

Pandemic accelerates demand for secondhand fashion in India

 

Pandemic accelerates demand for secondhand

 

The pandemic has changed the age old, shabby and worn out image of secondhand fashion and encouraged young Indian fashionistas to embrace pre-worn or used clothes. A report by The Times of India shows, Indian market for secondhand clothes is expected to grow 185 per cent over the next 10 years with many global brands jumping on the secondhand bandwagon. Gucci plans to enter the resale market through its partnership with the The RealReal while denim brand Levi’s launched a buyback program known as Levi’s Secondhand to encourage circular fashion. The economic downturn, brought in by the pandemic, is also boosting demand for secondhand fashion amongst Indians.

Changing trend for seconds

Namrata Iyer, Designer, Illustrator and Founder, The Local Thrift, believes, secondhand fashion has always been in demand in India with Instagram shops and garage sales existing even before 2020. The pandemic has intensified its significance with young consumers increasingly moving towards responsible fashion. She feels, thrift garments are unique in style, and can help reduce the number of discarded garments. The trends in secondhand fashion also change according to seasons. Stores often have their own hot selling items, dictated by market trends. For instance, earlier, corsets and lingerie were most commonly sold. Now, lighter clothing is more in demand.

New launches, social media spurring demand

Asenla Jamir, Founder and Creative Director, Otsü Clothing Co, attributes the growing popularity of secondhand fashion to shutting down of trendy and reasonable fashion shopping sites. Jamir says secondhand clothing are reasonable compared to other big brands. Her brand upcycles Naga textiles and rescued fabrics to create new shirts, skirts, blazer/jackets, pants, and dresses. This helps reduce mass production, social impact, and environmental wastage and helps promote its own individual and unique styles. The brand also re-uses rescued fabrics in its designs.

Actress Evelyn Sharma has also launched a range of upcycled garments called Seams for Dreams. The owner of a fashion charity foundation says lesser incomes, limited access to retail stores and several other restrictions are driving more consumers to secondhand clothing as they reduce their consumption of fast fashion.

Social media has also helped catalyze demand for secondhand clothes in India, adds Iyer. She cites the example of Instagram which dedicates several pages dedicated to designers and homegrown labels dealing in secondhand clothes. Platforms like these also help consumers across the globe stay connected with each other and promote thrifting/circular/secondhand fashion, adds Asenla.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

India’s garment industry hit hard by second COVID wave: CMAI

India’s garment industry hit hard by second COVID wave: CMAI

    The Indian apparel industry, which was on a path to recovery since the beginning of this year, has being hit once more by the second COVID-19 wave. A survey conducted... Read more

COVID-19 suspends Amazon’s Prime Day sale

   The second COVID-19 wave has led to suspension of Amazon’s annual Prime Day sale in India. Along with Google and other Indian firms, Amazon has come forward to help India... Read more

Fashion retailers seek rental rebates

Fashion retailers seek rental rebates

     Fashion retailers are seeking rental rebates from high-street landlords and shopping malls as the COVID-19 pandemic continues to play havoc with their businesses. As per Money Control report, Benetton India... Read more

Conscious consumption drives launch of new sustainable collections in India

Conscious consumption drives launch of new sustainable collections in India

    The pandemic has caused some attitudinal change amongst Indian consumers. From racing to acquire latest fashion trends, they are now emphasizing on slow consumption. Growing popularity of plant fiber collections This is... Read more

E-tailers launch new solutions for sellers impacted by COVID-led disruptions

E-tailers launch new solutions for sellers impacted by COVID-led disruptions

     E-tailers are introducing new solutions for sellers suffering from pandemic-led effects. Startup Dealshare is doubling its pace of transforming business in small towns to online platforms. This helps the company... Read more

Apparel brands launch new initiatives, collections to attract customers

Apparel brands launch new initiatives, collections to attract customers

     To attract consumers, apparel and lifestyle brands have introduced a clutch of initiatives besides launching new comfortable clothing ranges and expanding online presence Label Ritu Kumar which has launched ‘Label... Read more

India’s menswear market a $34 billion opportunity for brands

India’s menswear market a $34 billion opportunity for brands

    Earlier restricted to staple products like jeans and polo shirts, Indian menswear market is currently bigger than women’s wear says a Vogue Business report. It’s estimated at $26 billion and... Read more

Fashion brands donate proceeds to COVID-19 relief

Fashion brands donate proceeds to COVID-19 relief

     To help India through its second COVID-19 wave, many fashion brands are offering their proceeds to NGOs supporting the cause. As per a Desi Blitz report, global sculptural design jewelry... Read more

Rents in India’s most iconic retail hubs decline

Rents in India’s most iconic retail hubs decline

     A study by Anarock Retail of average rentals of iconic retail hubs reveals a 17 per cent drop in rents for India’s most expensive retail real estate, the Khan Market... Read more

Promotions take backseat as brands focus on socially relevant ad campaigns

Promotions take backseat as brands focus on socially relevant ad campaigns

    The advertising world is changing with brands replacing product promotions with COVID-19 related content and messages on their social media handles reports Economic Times. Clothing brand United Colors of Benetton... Read more

MOST POPULAR NEWS
Go to top

Follow Us On:

Face BookDealersForYou

TWDFUpublications

LNDFUpublications

YouTubeDFUpublications

 Copyright © 2020 DFU Publications. All rights reserved.