India’s largest value e-commerce company, Snapdeal, has launched a new brand campaign “Brand Waali Quality, Bazaar Waali Deal. The campaign highlights Snapdeal’s position as a shopping destination for inexpensive good quality products. It features Bollywood actors Riteish Deshmukh and Genelia Deshmukh Using humour, the campaign takes a lighthearted dig at a mindset that feels that anything can be good only if it is branded.
Through a series of videos, the campaign draws attention to the depth of high-quality choice that is available online and showcases great quality is also available at affordable prices. It targets smart, value-conscious buyers, who are not obsessed by brands and look for good quality, high utility items including fashion, accessories, homeware, etc