Value fashion retailer V-Mart plans to open around 55 stores in the current financial year as it aims to get back to the momentum it had in the 2020 fiscal year and sees an opportunity for growth driven by young consumers.
The brand has seen demand for categories including outerwear and party wear pick up over the past two to three months. However, a return of local lockdowns in some areas could cause this trend to reverse, according to V-Mart. The brand expects product categories including loungewear and casual wear to drive sales in the coming months.
The brand has also seen increased traffic on its e-commerce store which is designed to compliment its offline retail outlets. Online retail is also an important way to reach young shoppers, who V-Mart sees as a very important demographic to capture for growth.