Akhil Jain, ED, Madame
“Since May some of our operations have resumed. Lounge wear, pajamas and athleisure used to be only 2 per cent of our overall business but in the three and a half weeks since we opened, this category has made up 33 per cent of the entire business we have done. Be it offline or online sales or demand from excising multi-brand outlets or distributors, the only products everyone is asking for are: pajamas, lounge wear or nightsuits. We see demand for basic athleisure wear and not fancy ones. It’s a small category for us. Also, there are not many players in the organized sector in India but in the unorganized sector, it is a big category. So, we have reorganized our production capacity in this category for Q2 and Q3 to meet demand. Online business has jumped, especially in May and I foresee 50 per cent of t... Read more
BS Nagesh, Founder, TRRAIN“We are not sitting at home with the intention of closing our business. We will all reopen our businesses. So, the first attitude is, we are going back to our business and will take it to the next level. Secondly, we will have to analyze our previous work and behaviour with customers in the last 5 to 10 years, if our attitude was that of ‘you are just a customer’ and ‘I don’t care’ previously then be assured your customer will never come back. The people or brands who have already created trust with customers will be the early winners according to me. At this time, those who are in competition need to introspect their future dealings and elements related to it. To create this trust today, no one has a magic wand because we are unaware of customer’s demand, choice and when... Read more
Hemant Jain, Director, KKCL
“I don’t feel business will decline forever. It will decline but for a short while. Like in cricket, the game is not over if it is hindered by rains, only some overs are reduced but the score remains the same and in order to square the score players focus on hitting the ball to the boundary or over the boundary. Similarly we will have to focus on our ticket size. So if the ticket size grows maybe we will sustain but our priority should be hygiene and safety and we have to convey this message to our customers, that if you walk in to our stores it is safe. So, if we can communicate a sense of safety to our customers maybe retailers will be able to sustain their business.”
As COVID-19 is likely to lead to a huge decline in customer footfall, retailers will have to come up with new ways to run t... Read more
Vipul Mathur, Business Head, Udaan.com “Can you move a part of your store online. Can you get to the same degree of sales without getting as many customers as you used to in stores. Is that possible? Can you do home delivery for people to feel safer. If you are an apparel retailer you might have to go places, can you avoid going there and use alternative sourcing methods. If you do all these then three things will happen: you will remain safe, employees will remain safe, customers will remain safe. Their being safe over time they can buy goods without any mishap. Practiced over time this will see business grow.”
“Our sanitization and cleanliness drives should be targeted towards saving our customers, who if infected, are likely to infect everyone else in the market. This might not only refrain our potential buyers but a... Read more
Rakesh Jallipally, Chief Operating Officer, U.S. Polo Association and Flying Machine
“Right now people are looking at essentials like staples and household supplies. That is at the top of their list. Apparel or fashion may be fifth or sixth item on the list. But all said and done from our personal experience, we have opened a few stores since and seen there is demand, people are coming in. Indeed, walk-ins are less but whoever has come in are decisive and buying. The world is not over according to me for apparel or fashion retail. There is enough optimism. Basically we need try to and reach out to our consumers because there is a need. It might be latent at this point of time because it is not essential but if we keep reaching out to them I’m sure demand will come back though it might take some time.”
Every adversity t... Read more
Manohar Chatlani, Chairman and Managing Director, Soch “I think we have overestimated the prospective of this virus (COVID-19) to do harm. It is not as deadly or as dangerous as we think. It spreads faster than any other virus we have known so far. If we can overcome this fear, business will slowly come back to normal. Besides sanitizing and cleaning stores the government will have to think about public transport where people have the confidence to use them. Of course, to attract customers we will have to offer good discounts that are better than online discounts and newer merchandise than online. It is a question of time as public memory is short and things should become normal fast. I am hopeful.”
The biggest challenge that Indian retailers face today is to remove fear about COVID-19 from customers mind. “Few ways we ... Read more
Usha Periasamy, Director, Brands & Operations, Classic Polo
“Consumer spending is dramatically curtailed during a recession. Consumers have adopted short-term behaviour during the pandemic that in many cases will become permanent, as a lesson learned from such unprecedented occurrences. Not only do consumers become more financially conservative but also credit may become less available and a large cohort may go into default on their debt, dramatically limiting purchasing power. Consumers will wake up from the pandemic in a new economic reality, changing their commercial behaviours in extreme ways.
In this climate, discount retailers and value-oriented brands stand to win. This will also boost the trend toward value-oriented store brands. Spending will aggregate on need-based categories, with discretionary categories decl... Read more
Pravin Mutha, MD, Cool Colors, Bafna Clothing
“Year 2020 scenario is the first time manufacturers have faced such a huge challenge. If they achieve even 60 per cent of sale compared to last year, it will be a great achievement and I presume that 20 per cent of manufacturers and brands will be wiped out. This is a big concern and the government needs to play an active and important role in this. The government has to understand the garment and textile industry is the second largest after agriculture and employs a huge amount of labor from all sections of the society. Hence, the government has to think exclusively for MSME’s and textile and garment industry, like restriction of customs on import, large format stories to source only from Indian market etc.”
What do you feel is the current status of the garment and textile... Read more
Dr Darlie Koshy, Academician, Industry Expert, Author ‘Garment Exports: Winning Strategies’
"The elephant in the room is cash-flow management and crisis management. For cash-flow management, except exemption package to file returns or reduction of interest on delayed payment, there is very little the government will do at this stage given the huge fund requirement and reduction in tax collection with bottom of pyramid's social and health costs taking predominance. Many SMEs will shut shop and consolidation and constriction will happen. There will be constriction in operations and consolidation of big becoming bigger with deep pockets and select buyer support."
The key issue with 40 days lockdown is the Indian consumer has realized the need for preserving cash and therefore, postponed most purchases till October2020 festive s... Read more
Raj Kumar Jain, MD, Bonjour-Zonac Knitting Machines “Everybody has realized this is the time to think out of the box so that the when it opens they will be ready with what they want to do, like aligning people, volume of production needed to be done, how many showrooms to open, what volume of orders to be taken up because export orders have been cancelled, most large format business have cancelled their orders with vendors. Hence, from day one factories will have nothing to do. As for brands, when they open they have already sustained with their fixed expenses and have no money and will not be able to ask their customers for money. In fact, we will have to assure them we are with them and ask them to start business with full confidence. The main worry is financial support. Low margin business or those subsisting hand to mouth will f... Read more
Manish Kapoor, CEO, Pepe Jeans
“Whether you open today or a month later or you start EOSS from June 15 or August 15, demand and consumer sentiment per say is not going to change much. The other reality is, in terms of physical retail from the time you reopen the consumer will take time to go back to stores. The one change we will see is online is going to bounce back much faster than offline. This change has been seen in China also and the same scenario is likely to happen in India. In a scenario where the lockdown is lifted around May 15 and EOSS is announced, the consumer will still not visit malls to buy, so delaying EOSS is justified.”
What is the current situation in Indian garment industry?
The last three effective seasons have been just about managing like for likes. We were just about managing things and with Covid-... Read more
Rakesh Grover, Managing Director, Groversons and President for Intimate Apparel Association
“The after effects will be tough. Already the industry was going through a difficult time but after this, there will be a hard time because payment cycle will be affected, raw material supplies will be affected as the supply chain is affected, factories are closed and even if production begins, how will we continue production as we need a lot of raw materials and different ingredients to complete garments. To procure from China or India at the moment is difficult as labor returned to their villages and to get them back to work will be a big challenge. It may take a month or two to get them back to work. Even if we have orders production may not start in full strength for about two months post lockdown.”
How do you perceive the current... Read more
Bobby Arora, Director, Status Quo
“Once the lockdown opens, people are more likely to rush to restaurants and other entertainment zones rather than stores for buying clothes. This may create a frustrating situation for brands and retailers and compel them to offer higher discounts than the routine trend. Regarding inventory management, we will have to be smart and carry forward some of the inventories to the next season. We will also have to liquidate maximum merchandise at better values to make some money.”
How do you see the present scenario in the garment industry?
At present, we are all at a standstill, as we really don’t know what is going to happen. We have never seen such a situation before. Until the lockdown is taken off and we see how the market moving, it is difficult to say anything. Currently, inventory l... Read more
Satyen P Momaya, CEO , Celio Future Fashion
“We are looking at how to adjust to a new and challenging reality along with protecting the safety of our employees. Being a fashion retailer, we need tombalance the current season’s merchandise while working on possible buy reduction for the coming season. I foresee the market to remain challenging for at least a quarter even after things settle down and stores open as we fall in the non essential category and consumer sentiment will not be at its best. Therefore, I foresee a 20 per cent reduction in demand for subsequent months. We need to look at all costs to protect our bottomline and also manage the working capital. These are tough times and teams with character and determination will win.” Read more
Kamal Kushalani, Founding Director, Mufti
“Following government directives closed all our stores and offices. Hopefully, this will be controlled in 21 days and markets open up. Both our spring/summer and autumn/winter collections are likely to be impacted as almost all production for summer is ready. We are sitting on stocks and there is no sale and absolutely no cash-flow. When markets open, we’ll have to look at demand and how much stocks are cleared. We have ordered stocks for autumn/winter which needs to be cleared without any disruption to our partners. We need to work on this together. Discounts depend on how these 21 days pan out and how much we are able to control. After that we have to look at demand and consumer sentiment and think ahead. We don’t have a plan ready as yet. Nobody has experienced... Read more
Rahul Mehta, Chief Mentor, CMAI
“India’s Garment Industry is currently going through its worst ever crisis The current lockdown of the country – is a death blow to these smaller units. Most of them will simply not have the resources of surviving for any length of time even after the markets reopen. This is because even after they reopen, markets are highly unlikely to return to its normal buoyancy for at least another 10 to 12 months, if not more. Payments against current dues are likely to be delayed by Retailers, who are fighting their own battles for survival. Pending orders are also going to be cancelled. I estimate the markets to show a minimum of 30-40% drop in business till at least August, and then take another 10 to 12 months to come back to where it was prior to March 2020. I anticipate massive job los... Read more
Sanjay Dawar, MD, Bodycare Creations
We are aware of the gravity of the situation and emerging problems across all industries. I feel, the lockdown may prolong for a longer period and affect our and world economy. Everyone will have to face it in their own capacity as no planning and management will work. It is a wait and watch; work as per situation. We plan to retain all labourers, as most have left for their hometown. We will pay them without cuts. Once the lockdown ends, we will face the challenge of restoring ourselves. It will be like a new start. The whole fraternity feels we must just survive this year and make a fresh start next year.
The FM’s package will not affect us, as she has clearly stated those manufacturers who have less than 100 labours with a minimum pay of Rs 15,000. She has not focused on the garment industry... Read more
Akhil Jain, Executive Director, Madame Since we have our own manufacturing, we are manufacturing less. With lockdown finances are also shut, we will save about 100,000 to 150,000 units, that is produced and this is what I am thinking of if the season doesn’t begin in the next two months. As for autumn/winter, it is still under speculation as China was also under a lockdown and we depend a lot on them for fabrics. Of late, we have started pursuing Chinese counterparts for fabrics and accessories as they started working since the last two weeks.
If the lockdown ends in the first week of May, we will still be in control of the situation. It is not that we are encouraging discounts but probably we are only contemplating the summer season, which previously used to last for eight months and now only for six months. That is why we have cu... Read more
Sandeep Jain, Managing Director, Monte Carlo
“Coronavirus will have a bad impact on the industry as all inventories are stuck. Goods in transit are not being sold. Goods are stuck in warehouses, so there’s total loss. We plan to cut down our winter production depending on how long it goes on. We’ll have to sell more goods on discount. If this ends in April, it will be fine and if it prolongs to June, it will be very difficult for the industry. I think it should end by end of April, as the government has taken some measures for that. The measures announced by the finance minister are not much in favor of the industry. It’s more about regulatory compliances. If she had announced a package whether for interest of GST relief, it would have benefitted the industry more.” Read more