Store expansion is a key focus area for Aditya Birla Fashion and Retail. Some 150 stores will be opened in this quarter alone. The company has a network of 2,999 stores in India, along with 6,200 point of sales in department stores across the country.
Strong demand during the wedding season in October and November followed by severe winter in part... Read more
Offering a wide range of premium textiles including bottom weights, suitings, finer fabrics, and household linen since 1897, Birla Century now aims to focus on its brands and export businesses.“We aim to shift 60 per cent of our business to brands and exports in the next two years. For this, we plan to move away from the trader segment to OTC... Read more
The soon to be launched lingerie range from Bodycare Creations will focus on the needs of modern woman. “We will add new patterns such demi-cups to our existing bra range besides experimenting with new light and pastel colors,” notes Sanjay Dawar, Director of the brand. The fabric for this collection will mostly be cotton “As it p... Read more
Over the last few years, retail has emerged as one of the most vigorous and fast-paced industries in India with retailers using latest technologies and new generation tools like data analytics, social commerce, CRM solutions, etc. Indeed traditional and unorganised retail formats continue to dominate the Indian retail market. However, organised ret... Read more
An independent third party inspection service company, RSJ Inspection works as a quality control partner for securing Indian imports. The company was recently accredited as the rating agency for the zero defect initiative (ZED) launched by the Indian government. Sarath Chandran, Director of the company elaborates on this initiative.
The Zero... Read more
While some brands directly purchase garments from vendors, others buy fabrics which they convert into garments. Curve Garments’ manufacturing process begins with purchasing yarns, converting them into fabrics and processing them. “This helps us reduce the MRPs of our products besides boosting turnover. It also helps in providing a good ... Read more
Inspired by the beach and other summer activities, like cycling and gymnastics Mustang’s Spring/Summer ’20 collection focuses on cool color patterns. “Comprising a variety of socks like ankle and short length, techno-driven and health socks, this collection reflects summer breeziness through its innovative designs and prints,&rdqu... Read more
Finance Minister Nirmala Sitharaman presented Union 2020-21, on Saturday, February 1, 2020. The Budget addressed following important points related to textile, apparel and fashion industry:
• Anti-dumping duty on PTA abolished
• National Technical Textiles Mission to be set up
• Review of Rules of Origin in FTAs
• Schemes... Read more
Called ‘Banthan’ the Spring/Summer collection from Raisin is all about curated pieces of effortless and free-flowing garments. “Inspired by summer escapades, sand and urban nomads, this collection is an ode to the dunes and its lively culture. It salutes the long history of brand’s handiworks,” says Vikash Pacheriwal, ... Read more
The upcoming collection of HRX focuses on activities like running, training and yoga. “Along with mainstay activewear, we have also launched our first-ever outdoor, basketball and football ranges,” notes Pallavi Burman, Head-Marketing and Operations of the brand. The collection is designed with lighter fabrics for comfortable and fast p... Read more
Siyaram’s, one of India’s largest textile brands in men’s fashion for over 4 decades, has associated with the Blind Welfare Organisation since past 3 years to salute the passion of the blind for cricket by organising an Inter-State level Blind Cricket Cup called “Siyaram’s Cup”. This event is being held annually.... Read more
Outpacing many fashion giants like Zara, H&M, Levi’s, ethnic-wear brand-Manyavar is on its way to become the most profitable apparel brand in India. In FY 19, the brand recorded net earnings of Rs 182 crore. Moreover, over the last five years, the brand grew at a CAGR of 20 per cent to record revenues of Rs 820 crore in FY19.
More focus ... Read more
In the 1970’s, Raymond decided to shift focus from product promotion to brand-building. In the last 50 years, the premium menswear manufacturer has created a brand that would stay in the minds of generations to come. Starting as a vertically and horizontally integrated manufacturer of textiles, Raymond has now transformed into a major lifesty... Read more
Mufti aims at doubling revenue in the next five years. The fashion brand which has been growing around 12 per cent a year aims at 15 per cent growth rate in the coming years. Mufti will open larger stores in the country going forward as it looks to increase the product portfolio.
An average Mufti store today is 700 sq ft. The new stores will rang... Read more
“Every emerging economy goes through a phase when people move towards customised clothing, the same is happening in India,” says Punit Chokhani, Co-founder of 16 stitches which recently set up its first offline store in Mumbai. “The concept of made to measure is catching up due to increased consciousness amongst people about what ... Read more
Starting off in the ’70 as men’s innerwear brand, TT gradually expanded its product basket to include women’s and kids innerwear. Over the last few years, the brand launched a casual wear sub-brand ‘Hi-Flyer’ which it now plans to expand by adding new products. “This will help us deliver value to our customers,&r... Read more