The government proposes to incorporate a filter mechanism to identify goods based on country of origin and suggest alternatives. This will enable the government to ensure fair and equal treatment to domestic manufacturers and suppliers on the e-commerce platform.
The government has also proposed a "Fall-back liability" for every marketplace e-commerce entity in order to ensure that consumers are not adversely affected in the event where a seller fails to deliver the goods or services due to negligent conduct by such seller in fulfilling the duties in the manner as prescribed by the marketplace e-commerce entity.
E-commerce has seen strong growth in the country amid the pandemic as containment measures introduced millions to the convenience of online shopping, and prompted seasoned online shoppers to buy more.
Social distancing compulsions, massive smartphone base and reliable broadband have galvanized e-commerce uptake beyond metros, deep into smaller cities and towns.
