Myntra's Rising Stars initiative has on boarded the brand Urban Monkey on its platform. The brand will offer over 170 styles on Myntra’s platform and will include categories like apparel and accessories. Some of the styles to be offered by the brand include T-shirts, caps, sweatshirts, shirts, backpacks, jeans, and shorts.
The brand will enamor Myntra’s fashion-forward customers across the country with its chic range of high-quality apparel and accessories, says Maneesh Dubey, Senior Director – Category Management Marketplace, Myntra.
Urban Monkey plans to leverage Myntra's social commerce features like Myntra Minis and Myntra Studio to further boost customer engagement, increase visibility, and reinforce brand recognition. It aims to triple its growth in the next two years, adds Yash Gangwal, Founder
Founded in 2013, US-based Urban Monkey operates in the mass premium segment and caters to millennials and Genz's ever-changing needs.
