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Easybuy's Fashion Oasis Beckons in Dharmapuri

29 December 2023, Mumbai

We are thrilled to share that Easybuy has just opened its doors to a brand-new store in Dharmapuri, Tamil Nadu, and we can’t wait for you to experience it! 

This new store embodies Easybuy’s essence of redefining affordable and contemporary fashion. Dive into this treasure trove of on-trend styles and unbelievable prices without breaking the bank. It’s not just clothes; we are talking about a complete fashion experience. 

Come visit our new store to enjoy the fresh, vibrant look and feel along with a seamless shopping experience.

#Easybuy #NewStoreLaunch #StoreLaunch

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Arrow elevates menswear game with 2024 omni-channel expansion

Arrow, the esteemed menswear brand, is strategically shifting focus towards omni-channel expansion, aligning with India's dynamic consumer landscape.

December saw the brand's noteworthy launches, introducing the 'Ceremonial Collection' and unveiling a chic Bengaluru outlet at Phoenix Mall of Asia.

Aiyer anticipates Arrow's unwavering commitment to set new fashion benchmarks and lead in trends, reflecting the brand's evolution since its Indian debut in 1993.

Arrow elevates menswear game with 2024 omni-channel expansion

Libas eyes 55% growth this year

A second-generation brand involved in various businesses, Libas is poised to grow at 55 per cent this year. The brand maintained a robust 12 per cent growth rate throughout the pandemic period.

Libas aims to close the current year with a Gross Merchandise Value (GMV) of approximately Rs 950 crore, a substantial increase from the previous year's Rs 600 crore.

Libas also plans to open 100 stores in the next year. Over the past two years, the brand established 15 stores besides expanding presence to 500-600 shop-in-shops across India, says Siddhant Keswani, Founder and CEO.

Focusing on three online channels – its official website, Myntra, and Flipkart, Libas has increased the share of its website from 1 per cent to 25 per cent this year. It plans to further scale this upto 45 per cent in the coming year. 

Libas products are available in esteemed stores such as Shoppers Stop, Lifestyle, Centro, Reliance Trends, Amantra, and Kala Niketan. Additionally, the brand has a significant presence in smaller mom-and-pop shops across India.

Boasting of an extensive product range with over 4000 SKUs, Libas aims to diversify into various categories in the next one and half years. It also plans to venture into new categories like footwear and handbags.

Libas also plans to focus on personalisation of clothing items in the next year. It has already incorporated AI-driven solutions to connect users with their desired products.

Libas eyes 55% growth this year

L’Aspiration Summit at JW Marriott celebrates luxury, tradition, and talent

The News 18 Punjab/Haryana hosted the prestigious L’Aspiration Summit at JW Marriott, uniting India's former Royals and prominent figures in the worlds of art and entertainment. Aaliya Sultana Babi, Mallyka Singh Dundlod, and Siddharth Daspan, scions of Balasinor, Jhunjhunu, and Jodhpur, graced the stage with actors Jonita Doda, Aahana Kumra, and Niharica Raizada, along with artist Shan Bhatnagar.

A celebration of luxury trends and lifestyles

L’Aspiration Summit, a unique initiative by News 18 PH, is a celebration of ideas redefining luxury. The event, divided into six sessions, explored themes like Rethinking Luxury, Reviving Tradition, and Redefining Royalty, offering insights into the evolving world of opulence.

Royal transformations and artistic collaborations

Siddharth Daspan, a designer and scion of Jodhpur, shared his journey of transforming the century-old "House of Daspans" into an unconventional tourist haven. He detailed his Soapbox initiative, fostering artistic collaborations and experiments in culinary art.

Art, conservation, and spiritual connections

Shan Bhatnagar, an artist and collector, presented vibrant artworks merging traditional Rajasthani elements with Pichwai painting. He emphasized the spiritual connection in his creations, asserting that "luxury is a state of mind."

Dinosaur tourism and equestrian heritage

Aaliya Sultana Babi, known as Dr. Dinosaur, spoke passionately about her commitment to preserving dinosaur fossils in Gujarat. Mallyka Singh Dundlod, founder of A Baisa’s Adventures, delved into her equestrian roots, highlighting the resurgence of indigenous Marwari horses.

Acting, nepotism, and beauty with purpose

Actors Jonita Doda, Aahana Kumra, and Niharica Raizada shared personal and professional anecdotes. Aahana Kumra addressed nepotism in Bollywood, emphasizing her journey from theatre to success in 'Lipstick under my Burqa.' Niharica Raizada, a medico-scientist turned actor, discussed her return to India and the evolving role of Indian faces in luxury branding.

A Night of royalty, glamour, and insightful conversations

The L’Aspiration Summit created a distinctive evening where India's royalty intertwined with fashion, art, and entertainment, offering a nuanced perspective on luxury, tradition, and talent.

L’Aspiration Summit at JW Marriott celebrates luxury, tradition, and talent

Bata to adopt Easyrewardz’s Zence CRM solution

Leading footwear brand Bata has collaborated with Easyrewardz, a leading end-to-end CLM and loyalty solution provider in South Asia, to implement the company’s ‘ Zence’ CRM solution in the brand’s operations. The CRM solutions will help Bata enhance customer engagement and loyalty across its diverse brand portfolio.

Easyrewardz's Zence CRM stack will manage the entire customer base of Bata brands and labels including Bata, North Star, Power, etc. The solution will help Bata optimise its customer interactions, and offer personalised and attentive services to offer customsied services to its diverse customer base.

Easyrewardz will also establish a program microsite for Bata to offer personalized dashboards, referral capabilities, and the opportunity to unlock rewards. Geoffroy

Berthon, Global Customer Experience Director, says, Bata, Easyrewardz's end-to-end solutions will provide Bata with a comprehensive 360° view of customer profiles.

Soumya Chatterjee, CEO, Easyrewardz, adds the Zence CRM stack provides Bata International with advanced capabilities, offering a unified view of each customer across multiple locations.

Bata to adopt Easyrewardz’s Zence CRM solution

Madame Unveils #partyready Holiday Collection

21 December 2023, Mumbai

Get ready to shimmer and shine this holiday season 

Bollywood Brilliance: Leading the charge is Bollywood star and Madame's brand ambassador, Tara Sutaria, embodying the spirit of celebration with every sequin and every bead.

Curated for Joy: This meticulously chosen collection is a love letter to party life, featuring a symphony of blinged-out dresses, sequined tops, and vibrant embellishments – perfect for making an unforgettable entrance at any festive occasion.

Comfort Meets Couture: "Style without comfort is no party," says Sumedha Jain, Madame's Marketing mastermind. That's why these well-crafted pieces promise to let you dance the night away in fabulous comfort.

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Language launches new footwear collection for men

Renowned for its embodiment of timeless elegance and sophisticated fashion, Language has unveiled its latest partywear collection of hand-crafted patent leather shoes for men.

Embodying intricate designs with flawless skills, the collection oozes modernity and refinement. The smooth designs and rich texture of these shoes make them an essential addition to all individual’s wardrobes. They serve as a perfect accompaniment for all celebratory occasions from New Year parties to family get-togethers.

The is currently available at Language’s exclusive brand outlets at Nungambakkam Chennai, Express Avenue Chennai, Sarath City Mall Hyderabad, Lulu Global Mall Bengaluru, Lulu Mall Kochi, Pavilion Mall Ludhiana, HiLITE Mall Kozhikode Bhupindra Road Patiala and Mall Road Bathinda. The brand also retails in more than 250 multi-brand outlets across the country, at Viz., Metro Shoes, Mochi, Rocia, Delco, Inc.5, Centro, Atesber, Regal Shoes. Customers can also shop the collection online at www.languageshoes.com and on www.amazon.in

Language launches new footwear collection for men

Shantanu & Nikhil showcase latest collection at COP28

Renowned for their distinct take on Indian fashion, designer duo Shantanu & Nikhil showcased their latest collection at the United Nations COP 28 Sustainable Fashion Summit 2023.

Titled, ‘Indra,’ the collection seamlessly interlaces the spiritual and environmental esteem and showcases the legendary drought assumed by a mythical energy, vritra and the celestial influences of rain, thunder and storm, and the raw texture of frozen ice caps.

The yarns and the textures used in the collection represent the various forms of water that are the melting ice caps and the flow of the river depicting the drapes. The metallic detailing depict thunderstorms ensures that plastic was not used in any form.

The earthy tones and distressed textures represent the severity of the drought, whereas the fluid drapes and the use of tassels are representative of the ebb and flow of water. We used refurbished metallic details, giving value to the crafts of India. The textures used in the silhouettes ensure that no machinery is used; it is all hand-crafted.

The whole collection is in white and uses handcrafted cotton-silk and cotton matka fabrics weaved in Benaras and South of India.

Shantanu & Nikhil showcase latest collection at COP28

Van Heusen opens stylish Siliguri outlet

Van Heusen's new Siliguri outlet, inaugurated by philanthropist Ravindra Jain and franchise owners, showcases a diverse range of premium clothing for men and women.
As India's top professional lifestyle brand, Van Heusen, with a 128-year legacy, solidifies its presence with over 400 stores nationwide.
Owned by Aditya Birla Fashion and Retail Limited, the conglomerate boasts a staggering Rs 12,418 crore revenue and 3,977 stores across India.

 

Van Heusen opens stylish Siliguri outlet

ABFRL to manage Christian Loouboutin’s India operations

A prominent name in the Indian fashion industry, Aditya Birla Fashion and Retail Ltd (ABFRL), has collaborated with world-renowned shoe designer Christian Louboutin to oversee the integration of the brand’s Indian business into a newly formed subsidiary of ABFRL, with both partners holding equal stakes.

Established in 1991 in Paris, Christian Louboutin is globally recognized for its high-end footwear, particularly its signature red sole shoes. Having a strong retail presence in over 30 countries, the brand has diversified into men’s footwear, leather goods, accessories, beauty products, and kids’ collections.

A part of the Aditya Birla Group, ABFRL has nearly 4,000 stores, and a presence in over 33,000 multi-brand outlets and department stores across the country. The company owns brands such as Louis Philipe, Van Heusen, Allen Solly and Peter England. With exclusive partnerships with international brands like Ralph Lauren, Hackett London, Ted Baker, etc, the brands revenues totaled Rs 12,418 crore in FY’23.

ABFRL to manage Christian Loouboutin’s India operations

Manyavar launches campaign film for new wedding collection

Ethnic wear brand Manyavar has launched a new campaign film featuring tollywood actor Ram Charan for its new wedding collection.

Launched under the banner of #TaiyaarHokarAiye, the film showcases brand ambassador Ram Charan, dressed in panchakacham for his wedding ceremony alongside actress Sobhita Dhulipala. The campaign film depicts a delightful exchange between the Charan and Dhulipala, poised to embark the new journey.

The wedding collection of Manyavar exudes meticulous craftsmanship and an understanding of South Indian aesthetics. It offers a perfect blend of sophistication and cultural richness besides marking Manyavar's entry into the South India market.

Manyavar launches campaign film for new wedding collection

Celio launches new ‘Demon Slayer’ collection

Celio India has launched a new collection in collaboration with the globally acclaimed manga series, ‘Demon Slayer.’

As per a Media Brief report, the collection offers individualised designs for the main characters including Tanjiro, Nezuko, Zenitsu, and Inosuk with a dedicated t-shirt showcasing their signature colors. The range is elevated by innovative prints and vibrant colors coupled with intricate embroidery techniques.

Comprising cord sets, hoodies and tees, the collection is tailored for young anime enthusiasts and the youth. It features the iconic checkered pattern highlighted by the unique shirt design, says Stanton Ambrose, Head-Marketing and PR.

To identify trending anime series and characters amongst Indian customers, Celio not only conducts a comprehensive study but also monitors and anticipates global trends likely to gain popularity in the Indian market. Its decisions are based on historical trends and insights from digital and social platforms. This helps the brand align their portfolio aligns with the preferences of our target audience.

Celio launches new ‘Demon Slayer’ collection

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