Van Heusen's new Siliguri outlet, inaugurated by philanthropist Ravindra Jain and franchise owners, showcases a diverse range of premium clothing for men and women.
As India's top professional lifestyle brand, Van Heusen, with a 128-year legacy, solidifies its presence with over 400 stores nationwide.
Owned by Aditya Birla Fashion and Retail Limited, the conglomerate boasts a staggering Rs 12,418 crore revenue and 3,977 stores across India.

Hyderabad welcomes the latest addition to its fashion scene as Onitsuka Tiger unveils a chic outlet in Inorbit Mall.

The store showcases the brand's autumn/winter collection with a vibrant display of sneakers on one side and trendy clothing on the other.

Boasting a sleek open façade and a digital screen, the store provides a stylish backdrop for exploring Onitsuka Tiger's iconic offerings.

Since its 2017 debut in India, the brand has seamlessly blended Japanese aesthetics with high-performance sportswear.

Kewal Kiran Clothing, the menswear manufacturer, clocked in Rs 50 crore YoY surge in profit for the second quarter ending September 2023. Revenues grew 16 per cent, and apparel volume saw a 9 per cent YoY increase. Despite a reduced contribution from jeans, there was a 6 per cent YoY improvement in realization, reaching Rs 995. The company plans to capitalize on its established brands' visibility while creating a market for new products.

With a focus on retail expansion, Kewal Kiran Clothing boasts 3,000+ multi-brand outlets, 2,000+ counters in large format stores, and 453 exclusive brand outlets. Looking ahead, the company aims to expand its exclusive brand outlet network for Killer and Integriti brands, with an asset-light franchise-owned franchisee-operated (FOFO) model. The goal is to establish 80-100 EBOs annually, targeting 20 per cent CAGR expansion between FY23-25, according to Antique Stock Broking.

Celio India has launched a new collection in collaboration with the globally acclaimed manga series, ‘Demon Slayer.’

As per a Media Brief report, the collection offers individualised designs for the main characters including Tanjiro, Nezuko, Zenitsu, and Inosuk with a dedicated t-shirt showcasing their signature colors. The range is elevated by innovative prints and vibrant colors coupled with intricate embroidery techniques.

Comprising cord sets, hoodies and tees, the collection is tailored for young anime enthusiasts and the youth. It features the iconic checkered pattern highlighted by the unique shirt design, says Stanton Ambrose, Head-Marketing and PR.

To identify trending anime series and characters amongst Indian customers, Celio not only conducts a comprehensive study but also monitors and anticipates global trends likely to gain popularity in the Indian market. Its decisions are based on historical trends and insights from digital and social platforms. This helps the brand align their portfolio aligns with the preferences of our target audience.

Fast-fashion brand Snitch is set to make a significant mark on India's retail landscape with the infusion of Rs 110 crore from Singapore-based SWC Global and IvyCap Ventures in its latest Series A funding round. This financial boost marks a pivotal moment for Snitch, propelling its offline expansion plans and reinforcing its commitment to enhancing technical capabilities and talent acquisition.

Notably, this investment comes on the heels of Snitch's earlier success in securing funds from industry leaders such as Lenskart's Peyush Bansal and Boat's Aman Gupta, showcasing the brand's appeal and potential. The company's strategic foray into offline operations aligns seamlessly with its existing online platform, creating a formidable presence in the market, as emphasized by Siddharth Dungarwal, the Founder.

Snitch's ability to thrive in a challenging economic climate underscores the ingenuity of its business model and its profound understanding of consumer behavior, points out Tuck Lye Koh, Founding Partner at SWC Global. The brand's resilience and adaptability shine through, positioning it as a noteworthy player in the ever-evolving fashion landscape.

In a world where consumer habits are shifting towards more sustainable choices and new players are emerging, Snitch's trajectory in the fast-fashion realm appears promising. The future is indeed bright for Snitch as it not only navigates the dynamics of the industry but also caters to a consumer base increasingly conscious of the environmental impact of their fashion choices, adding a layer of significance to its innovative approach.

At the 'Myntra Tech Threads' event held in Bengaluru, Tokyo Talkies, the fast fashion brand under Brand Studio Lifestyle, received the prestigious title of 'Gen Z Brand of the Year' from Myntra. Acknowledged for its trendy and youth-centric appeal, Tokyo Talkies, renowned for its streetwear-inspired style, unveiled its winter collection, showcasing loose denim, metallic puffer coats, and graffiti-style prints.

Shyam Prasad, CEO of Brand Studio Lifestyle, elucidated the brand perfectly encapsulates the vibrant and diverse spirit of Generation Z. Tokyo Talkies aims to simplify, provide accessibility, and offer affordable western wear to modern Indian women. He underscored that the award serves as a testament to the brand's unwavering dedication and hard work.

Established in 2015, Brand Studio Lifestyle, headquartered in Bengaluru, operates on a 'house of brands' model. In 2021, the company launched a direct-to-customer e-commerce store named GetKetch for its diverse labels. Beyond Tokyo Talkies, the brand portfolio includes labels such as Vishudh, Ketch, Locomotive, Highlander, and Hoop. Committed to ongoing innovation, the brand aspires to continue designing and producing avant-garde women's wear in the future.

American fashion brand Coach has inaugurated its inaugural store in Gujarat at Palladium Ahmedabad.

Established in 1941 in New York, Coach, renowned for its leather craftsmanship, has grown into a lifestyle icon.

This strategic move aligns with Coach's commitment to sustainability, achieving over 71% carbon reduction and diverting 389 gs of waste towards a zero-waste future.

Dhruv Kapoor and Ajio have teamed up to launch a wallet-friendly collection on the fashion e-commerce platform. With an Average Selling Price (ASP) of Rs 5,000, the collection boasts of 35 styles, including relaxed sweatpants, oversized tracksuits, distressed denim, and laced shirts in various materials.

CEO of AJIO, Vineeth Nair, sees this collaboration as a game-changer, making the globally renowned brand's fashion accessible to all. Kapoor is thrilled, stating that this partnership fulfills the brand's dream of reaching a broader audience. Known for vibrant designs, Dhruv Kapoor's recent collaboration with Ajio cements its popularity among the stylish Generation Z in India. Fashion-forward pieces at affordable prices await.

Adidas is set to expand its lifestyle brand, Adidas Originals, in India, with a specific focus on key segments such as running and cricket, says Neelendra Singh, General Manager. The brand, which currently has a network of over 350 franchise stores and 75 company-owned stores across the country, is in the process of establishing stand-alone company-owned stores.

During a recent event, Adidas India successfully sold over half a million Indian team jerseys in collaboration with the BCCI, notes Singh. The fan jerseys were competitively priced at Rs 999, while the players' jerseys were set at Rs 4,999.

Adidas has established a robust distribution network in India, encompassing its retail stores, e-commerce platforms, franchise stores, and digital partners such as Myntra, Flipkart, and Amazon. Additionally, collaborations with wholesale retailers like Shoppers Stop, Lifestyle, Metro Shoes, among others, further extend the brand's reach.

Singh is optimistic about the enduring popularity of the athleisure trend, attributing its longevity to a predominantly young consumer base, evolving fashion cycles, and continuous product innovations by the brand.