Purplle witnesses 70% growth in active users v/s Nykaa stands at 50%: Bobble AI report
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14 December 2021, Mumbai:
Beauty player Purpile took a piece from Nykaa's pie this festive season, conversation media platform Bobble Al revealed in a report on Tuesday.
Nykaa, which had a blockbuster listing on the bourses recently saw a 50% growth in active users as opposed to Purple which had a 70% growth in active users in the 2021 shopping festival.
Bobble Al went on to add that with a 15% common user base in 2020, Purpile is now standing at 17% in 2021.
ET (The news article has not been edited by DFU Publications staff)
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