03 November 2023, Mumbai
IN BRIEF
Why India
India's economy, one of the world's fastest-growing, is booming with consumer spending during the festive season.
People are splashing out on cars, phones, and TVs, buoying growth.
All Stories
03 November 2023, Mumbai
IN BRIEF
As per latest ETRetail report,
Relaxo Footwears' net profit surged 97% year-over-year in Q2 FY24 to Rs 44.19 crore, on a total income of Rs 725.86 crore, up 7%.
31 October 2023, Mumbai
IN BRIEF
Bangladesh Denim Expo 2023
The 15th edition of Bangladesh Denim Expo will be held on November 8–9, 2023, at the International Convention City, Bashundhara (ICCB), Dhaka, Bangladesh.
Visitors can expect to see the latest in denim fabrics, garments, threads, machinery, finishing equipment, and accessories from over 80 exhibitors from 12 countries.
28 October 2023, Mumbai
IN BRIEF
As per latest ETRetail report l
Reliance Retail Ventures reported strong performance in Q2 FY24 with gross revenue of Rs 77,148 crore, exceeding the previous quarter’s Rs 69,948 crore. Fashion and lifestyle sector led the growth, followed by grocery and consumer electronics.
Despite the festive season spilling over to the next quarter, the fashion and lifestyle segment saw a remarkable 32% growth compared to last year.
02 November 2023, Mumbai
Why India
Case Study
A Diverse Product Range
Global Brand offers a wide range of trendy and affordable clothing options, including t-shirts, jeans, and dresses, which have become extremely popular with Indian consumers.
The brand's average order value is ₹2,000, and its impressive conversion rate exceeds 10%.
A Multi-Channel Approach
To ensure a seamless and flexible shopping experience, Global Brand employs a multi-channel approach, leveraging its stores, online marketplaces, and partner stores to reach its customers.
The brand has also invested significantly in marketing, spanning social media, television, and print advertising, to build a strong brand image and awareness among Indian consumers.
Challenges and Success
While Global Brand has been a remarkable success in India, it faces challenges in the competitive Indian apparel market, contending with both domestic and international brands vying for market share.
Additionally, the brand grapples with the issue of counterfeiting, which could potentially damage its reputation and product quality.
Despite the challenges, Global Brand's journey in India is a success story. The brand has adeptly harnessed its strengths and overcome challenges to build a loyal and satisfied customer base.
With aspirations for continued growth and expansion in India and other emerging markets, Global Brand is undoubtedly a brand to watch in the global fashion landscape.
5 key insights :
- Diverse and affordable
- Multi-channel approach
- Strong brand image
- Competitive market
- Growing business
31 October 2023, Mumbai
IN BRIEF
Indian Terrain, India's leading men's fashion brand, has unveiled its highly anticipated Autumn Winter 2023 (AW'23) Collection, featuring a myriad of styles under 6 unique apparel lines.
The collection seamlessly harmonizes effortless style with comfort, while prioritizing adaptability to cater to the dynamic and multifaceted requirements of modern lifestyles.
28 October 2023, Mumbai
IN BRIEF
Amazon CFO Olsavsky confirms plan to invest more in global emerging markets, citing profitability of mature markets and unique growth trajectories of emerging markets.
01 November 2023, Mumbai
IN BRIEF
Navyasa By Liva, a contemporary saree and women's wear brand, unveiled its AW'23 collection, The Garden of Eden, at a recent fashion week.
The collection is a mesmerizing blend of ethereal prints and chic designs that weave a vibrant and colorful story.
30 October 2023, Mumbai
IN BRIEF
Shein, a leading online retailer of fashion and lifestyle products, has acquired Missguided, a bold and innovative women's fashion brand, from the Frasers Group.
The acquisition is part of Shein's vision to offer a wide variety of products and a captivating customer experience to millions of its global user base.
27 October 2023, Mumbai
IN BRIEF
The Export Promotion Council for Handicrafts (EPCH) organizes the IHGF Delhi fair, one of Asia's largest events for Gifts & Handicrafts.
The 57th edition of this fair will be held at the India Expo Centre & Mart on February 10, 2024.
31 October 2023, Mumbai
IN BRIEF
Archroma, a global leader in specialty chemicals towards sustainable solutions, celebrated 100 years of sulfur dye innovation at its manufacturing and research hub in Castellbisbal, near Barcelona, Spain.
The company has a heritage of excellence in sulfur dye development, with breakthroughs that have shaped the industry.
Its team at Castellbisbal is poised to lead the next wave of advancements in the textile industry, with a goal to continue to enhance the effectiveness and eco-friendliness of sulfur dyes and dyeing processes.
28 October 2023, Mumbai
IN BRIEF
Starting on October 31, Honasa Consumer will launch its IPO.
Honasa Consumer is the company behind Mamaearth, a direct-to-consumer (D2C) beauty and personal care brand.
27 October 2023, Mumbai
IN BRIEF
Reliance Brands Limited (RBL) has announced that it will bring 10 global luxury brands to India through Ajio Luxe, a sub-brand of Ajio that offers luxury products.
The news was shared on social media on Thursday.
