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Benetton's AW'23 collection: Timeless fashion in non-colors

18 October 2023, Mumbai

Designed by Global Creative Director, Andrea Incontri, the AW'23 collection from Benetton is a fusion of functionality and timelessness.

This collection pays homage to the brand's prestigious legacy while introducing a new palette of non-colors, such as white, black, and grey. Benetton's dedication to sustainability is evident in its use of eco-friendly materials, including eco-shearling, eco-leather, ecological cotton, recycled polyester, and recycled fake feathers.

Range
In this collection, Benetton reclaims its role as a pioneer in everyday, original fashion. The knitwear showcases exceptional craftsmanship, featuring crochet, moss stitch, plain knit, and rib stitch in various colors, with cables and knots.

Symbols like rabbits and flowers, along with the brand's logos, prints, and stripes, define the Benetton identity for an Autumn/Winter season with a strong personality.
There's something in for everybody

The women's wear collection offers coveted items like puffer jackets, skirts, pullovers, and sweatshirts with all-over prints, from rabbits to stylized flowers and stripes.

Perfect geometries, circles, and stripes adorn fabrics like cotton, denim, and poplin, instantly conveying the essence of a Benetton piece.
For men, practical, incisive fashion prevails.

The knitwear range is a highlight, with plain knit sweaters, oversized fits, and washed sweaters featuring stripes and all-over jacquard. Denim and workwear play essential roles, offering elegance and practicality.
Sustainable clothing

The eco-friendly approach extends to accessories, adding to the overall impact of the collection. Eco-leather, cotton, and wool accessories, including bags, boots, scarves, and gloves, complete the range.

Benetton's AW'23 collection reflects impeccable craftsmanship, creating timeless wardrobe essentials.

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Benetton

Benetton's AW23 collection

17 October 2023, Mumbai

IN BRIEF

Benetton's AW23 collection, designed by Mr. Andrea Incontri, is a functional and timeless celebration of the brand's heritage.

It features a new use of non-colors (white, black, and grey) and sustainable materials (eco-shearling, eco-leather, ecological cotton, recycled polyester, and recycled fake feathers).

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Benetton

Festive Sale GMV Grows 16%, Mobile, Electronics, Appliances Drive Sales

16 October 2023, Mumbai

IN BRIEF

Gross Merchandise Value (GMV) grew by 16% in the first four days of the festive sale, with average daily sales six times higher than normal business.

The main reason for the sales boost was the high demand for products with a high average selling price (ASP), such as mobiles, electronics, and large appliances. Products with a lower ASP, such as fashion, beauty, personal care (BPC), and home, may gain more traction as the festive sale week continues.

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CMAI Achievers Club: D2C brands' 300% growth strategies

17 October 2023, Mumbai

IN BRIEF

D2C brands reveal their secrets to CMAI Achievers Club: 

customer-firstexpertisepositioningsupply chaine-commerceexperiencequalityreturnssegmentationsocial mediastorytellingvisiondiscountshero productsnew arrivalsonline presencebranding and marketing.

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Gokaldas Exports: Narayana Murthy's VC firm buys its stake

13 October 2023, Mumbai

IN BRIEF

A venture capital firm led by NR Narayana Murthy, the co-founder of Infosys, has recently bought a 1.12 percent stake in Gokaldas Exports, an apparel maker.

The investment by Catamaran Ventures is seen as a positive sign for Gokaldas Exports, which has been one of the better performers in the apparel sector in recent months.

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TrueBrowns Expands to Men’s Ethnic Wear

14 October 2023, Mumbai

IN BRIEF

As per the recent ET Retail report trueBrowns, a homegrown urban ethnic lifestyle brand, has launched 40 new products in the men’s wear segment.
The brand also has ambitious growth plans, aiming to achieve a growth rate of over 100% by the end of the next fiscal year.

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Birla Cellulose Launches Circular Fiber Blend

13 October 2023, Mumbai

IN BRIEF

Birla Cellulose, a leading producer of environmentally conscious Man-Made Cellulosic Fibers (MMCF), has launched a new Circular Fiber Blend.

This innovative blend contains 50% mechanically recycled fiber while maintaining high-strength yarn, making it ideal for fabric and garment production.

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Tim Hortons wins Superbrand award for F&B excellence

16 October 2023, Mumbai

IN BRIEF

Tim Hortons, a brand of AG Café and Apparel Group, received the Superbrand status at the Superbrands Award 2023.

The award honors 10 exceptional brands for their quality, value and customer satisfaction. Tim Hortons is a leader in F&B industry, offering products and experiences that appeal to consumers.

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Skechers Wins Superbrands Status

12 October 2023, Mumbai

IN BRIEF

Skechers, Apparel Group's leading footwear brand, has won the prestigious Superbrands status at a grand ceremony held in Dubai.

The award is a testament to Skechers' relentless pursuit of quality, innovation, and customer satisfaction.

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