Booming Innerwear Industry: Comfort Meets Style

28 November 2023, Mumbai

The global innerwear industry is experiencing a remarkable surge, fueled by the rising spending power of a style-conscious youth demographic. Innerwear, once a hidden segment, is now taking center stage as a global fashion trend. India's innerwear sector has witnessed impressive growth, particularly post-pandemic, driven by the pervasive influence of social media.

Industry Dynamics:

• Innerwear companies are strategically pursuing revenue and profit growth to optimize earnings.
• The youth segment, with its immense sales and expansion potential, is a key target market.
• A recent Textile Value Chain (TVC) report reveals the innerwear market segmentation:
• Men's wear: 82%
• Women's wear: 15%
• Kids' wear: 3%
• Analysts anticipate significant growth in the men's innerwear segment from 2020 to 2025.

Market Trends:

• The overall innerwear market valuation stood at $1.9 billion in FY20, projected to reach $3.1 billion by FY25, with a CAGR of 10.3%.
• The women's innerwear segment, worth $4.4 billion in FY20, is estimated to grow at a CAGR of 14%, reaching $8.5 billion by FY25.
• Kids' wear, valued at $14 billion, is expected to grow at a CAGR of 10.5%, reaching $23 billion by FY25.

These figures underscore the promising outlook and substantial growth potential across various innerwear segments.

Competitive Landscape:

• Major players like Jockey, Zivame, Van Heusen, Rupa, Dollar, Enamor, Clovia, Marks & Spencer, Nykaa, and Amante are fiercely competing in the Indian innerwear market.
• New entrants like Reliance Retail and Nykaa are making their mark, leveraging their strong online presence.
• The landscape is complex, with Reliance Retail holding a dominant position in the men's wear segment, while Zivame and Clovia lead in the women's wear segment.

Key Factors Driving Growth:

• Rising disposable income, particularly among the youth
• Increased awareness of fashion and style
• Growing focus on comfort and quality
• Proliferation of e-commerce platforms
• Expansion into smaller cities and towns

The Indian innerwear industry is poised for continued growth, driven by these factors and the increasing demand for stylish and comfortable innerwear.

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