28 January 2025, Mumbai
India's apparel retail market is project to grow, albeit with some challenges, predicts a new report by India Ratings and Research (Ind-Ra). While e-commerce takes the lead with around 17 per cent year-on-year growth in FY25, the brick-and-mortar segment is showing resilience with a projected 7 per cent growth. This landscape presents both challenges and opportunities for retailers.
E-commerce leads, physical retail still relevant
The Ind-Ra report highlights the growing dominance of e-commerce, predicting a 15 per cent compound annual growth rate (CAGR) until FY30, effectively doubling FY25 sales within five years. This rise is due to increased smartphone and internet penetration, coupled with the convenience offered by online platforms.
However, physical retail is far from obsolete. "Physical retail is expected to continue to be relevant, given the desire for in-person experience and necessity to touch and feel products, especially expensive ones and customers wanting to have in-store experience with multiple product availability," the report states.
Table: Retail segment growth
Segment |
FY25 growth (YoY) |
CAGR (until FY30) |
E-commerce |
17% |
15% |
Brick-and-Mortar |
7% |
9% |
Ind-Ra identifies specific segments that are expected to outperform the broader market.
Fast fashion: With social media influence and Gen Z preferences, fast fashion has seen a huge boost in its popularity. One major retailer even plans to double its fast fashion store count in FY25.
Luxury: Rising consumer aspirations and affluence are driving growth in the luxury apparel segment.
Ethnic wear: A shift towards organized retail in the value segment and Tier-II and beyond markets is boosting the ethnic wear sector.
Low same store sales growth
Despite these positive trends, the industry faces headwinds. "The tepid consumption demand and high base effect have impacted the growth of the apparel retail industry over the past few quarters," says Adarsh Gutha, Associate Director, Corporate Ratings, Ind-Ra. The report anticipates a marginal negative same-store sales growth (SSSG) in FY25.
To face these challenges, Ind-Ra suggests retailers focus on cost optimization, which involves improving efficiency and maintaining healthy EBITDA margins (expected to remain stable at 16.5 per cent in FY25 despite challenges). Another method to adopt is controlled expansion which means, a measured approach to store expansion, with a focus on fast fashion and ethnic formats, particularly in Tier-II and beyond markets. Integrating online and offline channels to cater to diverse consumer preferences is also very important to boost growth.
While FY25 presents some challenges, Ind-Ra anticipates a recovery in H2 FY25 and FY26, driven by improving consumer sentiment, a higher number of wedding days, and favorable monsoons. By adapting to evolving consumer needs and embracing innovative strategies, Indian apparel retailers can unlock significant growth opportunities in this dynamic market.