04 December 2024, Mumbai

Stand-up comedian Vir Das has been named as the brand ambassador by Hush Puppies, a global footwear brand retailed exclusively by Bata India.

The brand will launch a campaign film featuring Das preparing to host the globally acclaimed International Emmy Awards.

Deepika Deepti, Head – Marketing, Bata India says, Das’ unique style, on-the-move global lifestyle, ability to question status quo and humane values resonate perfectly with Hush Puppies’ promise of style and elevated comfort.

A global footwear brand retailed by Bata in India, Hush Puppies has over 100 exclusive stores and also retailed across 1000 Bata stores in the country. With their name inspired by the Southern term for fried cornmeal balls used to ‘calm barking dogs, Hush Puppies’s shoes are metaphorically linked to comfort for tired feet. The brand offers versatile and comfortable shoes that can fit into various lifestyles.

The footwear range offered by Hush Puppies includes men’s and women’s casual shoes including loafers, moccasins and slip-ons, boots and sandals for different seasons and needs, and kids footwear designed for comfort and durability.

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03 December 2024, Mumbai

Renowned fashion designer Tanieya Khanuja has unveiled a new 1,200-square-foot concept store at The Dhan Mill, New Delhi, adding to her flagship in Defence Colony and a boutique in Mumbai’s Kala Ghoda.

The store blends rustic charm with contemporary elegance, featuring tree-like arches symbolizing growth and a soothing greige palette accentuated by wood finishes and lush greenery.

The launch coincides with the debut of her ‘Power Play’ collection, showcased at Paris Fashion Week. The line highlights bold, asymmetric dresses with sequins and structured power suits in rich metallic hues like olive, navy, and purple, celebrating strength and sophistication.

Khanuja’s latest venture promises an immersive luxury shopping experience, inviting fashion enthusiasts to explore her pret and couture offerings in a tranquil yet stylish setting. The new space is set to redefine modern luxury with its innovative design and signature artistry.

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02 December 2024, Mumbai

Initially achieving modest sales of Rs 50,000 in 2021, kids clothing brand Khudey: The Little One achieved pre-festive season sales of Rs 3 lakh in 2024. Born out of the challenges of the COVID-19 pandemic, the brand generated income for 30 women who previously had no stable source of livelihood.

Founded by Arpita Chakraborty, a government schoolteacher, in partnership with the NGO Tanuz Vocational Training Society, Khudey: The Little One started as a small initiative to address social inequalities. The brand has since grown into a thriving venture, empowering women from marginalised backgrounds and providing a platform for their children.

Demand for Khudey’s apparel has grown steadily, with exhibitions held in cities like Bengaluru, Chennai, Gurgaon, and Kolkata since July. The brand started operations during the pandemic by providing educational support to children in Topsia, Kolkata, as schools remained shut. Gradually, Chakraborty involved the mothers of these children, equipping them with skills to create garments.

The initiative also instills discipline and hygiene in the children, who eagerly participate as models. These shoots act as a motivational tool, encouraging self-care and good behavior.

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04 December 2024, Mumbai

Leading denim brand Stylox Fashion aims to expand retail presence to reach a widen section of the audience. The company has raised Rs 2 crore from RTAF Angel Fund and Avid Captial Services in its maiden funding round towards this expansion.

To be executed the franchise route, this pan-India expansion will be carried out in partnership with small-scale garment retailers. Vishal Mehra, Founder, Stylox, says, more than just financial boost, this funding round validates the company’s vision and trust earned in the market. It will help Stylox Fashion enhance its franchise network besides allowing the company to deliver premium products at value-driven prices.

Founded by Vishal and Ritika Mehra, Stylox Fashion is currently present in 40 stores across India besides selling online through its website.

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03 December 2024, Mumbai

Outdoor apparel brand Gokyo has opened its second Mumbai store in Prabhadevi, near Siddhivinayak Temple.

The store will feature Gokyo’s signature collections, including Explorer, Alpine, and Sherpa, known for blending functionality with cultural inspiration.

The expansion aligns with Gokyo’s strategy to strengthen its presence in India’s growing outdoor lifestyle market.

Gokyo also retails online through its website and leading e-commerce platforms. The brand is currently in talks with investors to raise funds for further offline expansion.

The new outlet aims to cater to both seasoned adventurers and urban explorers seeking durable and stylish gear.

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01 December 2024, Mumbai

India’s premier fashion e-commerce platform, Myntra hosted its flagship annual event, ‘Myntra Tech Threads 2024’ to celebrate the evolving relationship between fashion and technology. Themed ‘Trends in Real Life,’ the day-long extravaganza brought together industry leaders, iconic brands, and creative minds to explore the future of fashion in a rapidly digitising world.

With a star-studded lineup of speakers, engaging discussions, and spectacular performances, the event was a testament to Myntra’s vision of blending innovation with style. Hosted by the effervescent humorists Abish Mathew and Sumukhi Suresh, the event opened with a powerful keynote address by Nandita Sinha, CEO, Myntra, who highlighted the company’s commitment to empowering India’s fashion ecosystem. She emphasised on Myntra’s focus to cater to Gen Z consumers.

Recognising the contributions of over 9,700 partner brands on Myntra’s platform, the event awarded the best-performing brands of 2024 followed by a panel discussion featuring industry stalwarts delved into the evolution of global and Indian fashion trends.

Moderated by Nandita Sinha, CEO, Myntra, the panel included Vishak Kumar, CEO, Madura Fashion and Lifestyle; Sidhant Keshwani, Founder and CEO, Libas; Neelendra Singh, Managing Director, Adidas India; Aman Gupta, Co-founder and CMO, boat; Manish Poddar, CEO, House of Rare and Helena Kuylenstierna, Director, H&M India

The discussion highlighted India’s dynamic fashion landscape and how global influences are being tailored to local tastes.

The event ended with a dazzling fashion show by the House of Pataudi, unveiling their exclusive ‘Bhu Mandal’ collection. Inspired by cosmic elements, the collection transported the audience through celestial realms—earth, sun, moon, and stars. Bollywood icon Saif Ali Khan, the brand ambassador, graced the runway in a regal blue sherwani as the showstopper. Sharing his thoughts, Khan expressed pride in how the House of Pataudi celebrates heritage while embracing modernity.

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03 December 2024, Mumbai

Polite Society has launched its first flagship store on 33rd Road, Bandra West, Mumbai. The store, with a glass tile façade and blue-lit interiors, evokes a blend of a nightclub and art gallery.

Known for its deconstructed, playful designs, the brand offers men’s and women’s apparel, including the latest collection, ‘Chapter VII.’

The launch featured a week of exclusive events and experiences. Polite Society emphasized that the store reflects its ethos of balancing simplicity and boldness with artistic touches, creating an inviting and inspiring space.

Established in 2020, the brand focuses on blending art and authenticity in ready-to-wear fashion and also retails online through its e-commerce platform.

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02 December 2024, Mumbai

To strengthen its position in India’s fast growing branded fashion market, Aditya Birla Fashion and Retail (ABFRL) plans to acquire two leading ethnic wear brands, Jaypore and TG Apparel & Décor.

This acquisition aligns with ABFRL’s strategy to diversify and enhance its portfolio. The company’s board has approved share purchase agreements with both these brands, signaling a major move into the ethnic fashion space.

Known for its exclusive ethnic fashion offerings, Jaypore offers a mix of in-house designs and third-party labels, catering to a niche but expanding customer base. Acquiring Jaypore allows ABFRL to tap into this loyal audience and broaden its market reach.

Similarly, TG Apparel & Decor operates in ethnic fashion through a mix of online platforms and physical stores. The brand’s omnichannel presence complements ABFRL’s strategy to create seamless shopping experiences, both online and offline.

Emphasising the importance of this acquisition, Ashish Dikshit, Managing Director, ABFRL, states, the acquisition is a strategic step to fill the gap of ethnic wear, a segment underrepresented in the company’s portfolio. The acquisition will help ABFRL consolidate its leadership position in India’s branded fashion market besides capitalising on the increasing demand for ethnic styles in the country, he adds.

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30 November 2024, Mumbai

Strengthening its presence in India, Japanese global apparel retailer Uniqlo has launched its 15th store in New Delhi.

Alongside the store launch, the brand also kick started its bi-annual Arigato Festival which will run till December 5 across all Uniqlo stores in India as well as online.

During the seven-day festival, the brand will offer its customers discounts on popular winter collections. It will also have in-store activities alongside launch of new collections including Anya Hindmarch.

Kenji Inoue, Chief Operating Officer, Uniqlo India, says, the store reinforces the brand’s commitment to offer innovative, high-quality apparel that enhances the everyday lives of our customers.

India continues to be an important growth market for Uniqlo and expects it to reach a revenue total of Rs 1,000 crore ($118 million) by the FY2025.

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03 December 2024, Mumbai

Blissclub has introduced ‘FreeDame,’ a comfort-focused innerwear line designed for all body types, featuring bras without underwires.

The FreeDame collection offers sizes ranging from XS to 4XL, featuring designs such as the FreeDame 360° Support Bra and the FreeDame No-Show Seamless Bra.

The range focuses on comfort and aims to provide support without the use of underwires, redefining traditional bra structures often considered restrictive.

Blissclub, founded in 2020 in Bengaluru, operates online and across 15 retail outlets in five cities, tailoring products to Indian body types.

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02 December 2024, Mumbai

Libas, a leading fast fashion omnichannel brand, has secured the prestigious Platinum Green Building Rating from the Indian Green Building Council (IGBC) for its headquarters in Noida. The 1,20,000-square-foot corporate-cum-factory facility, spread across six floors, highlights the brand’s commitment to sustainability and eco-conscious innovation.

The headquarters integrates advanced green building features, including a zero-waste operational model and biophilic design, fostering a healthier and more inspiring work environment. It also features an on-site renewable energy system generating 327 kWp, reducing reliance on non-renewable energy. Other eco-friendly elements include a rainwater harvesting system managing 100 per cent of runoff volumes and electric vehicle (EV) charging stations to promote sustainable transportation.

Sidhant Keshwani, Founder and CEO of Libas, highlighted the importance of this achievement, noting that it reinforces the brand’s dedication to responsible and innovative practices. He emphasized that businesses can effectively incorporate eco-conscious measures while maintaining both functionality and design excellence.

The IGBC’s Platinum Rating is among India’s highest green building recognitions, reflecting Libas’ dedication to aligning business goals with environmental and social responsibilities. This accomplishment sets a new benchmark in the fashion industry, demonstrating that sustainability and operational efficiency can coexist.

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30 November 2024, Mumbai

Held from Nov 29-30 at the 1MG Lido Mall along with a runway show by its in-mall luxury brands, the 10th Fashionable 1 event ended with Designer Ramesh Lamba walking the ramp alongside actor Raai Laxmi as the showstopper.

High-end brands such as Marks & Spencer, GAP, Azorte, Hidesign, Aldo and Da Milano showcased their latest collections at the event. Suman Lahiri, CEO, 1MG Lido Mall, says, currently in its 10th season, Fashionable1 represents the retailer’s enduring commitment to curating exceptional lifestyle and fashion experiences. Partnering with celebrated names in the fashion industry, the mall has, over the years, showcased the finest collections from its premium in-house brands.

Roby Varghese, General Manager, 1MG Lido Mall adds, home to some of the most coveted brands, the 1MG Lido Mall showcases some of the most exceptional offerings through events like Fashionable1.

After its Fashionable1 event, 1MG Lido Mall will launch a special Black Friday sale across all outlets starting December 1, 2024.

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