All Stories

Travel & vacation boom leads to a boost in fashion & apparel sector’s sales

India's fashion and apparel industry is seeing a boom riding high on the ongoing travel and vacation season. As more Indians embark on both domestic and international trips, the demand for stylish clothing, travel accessories, and vacation-wear has skyrocketed, leading to robust sales growth across various segments of the sector.

Rising demand across categories

The travel boom has led to demand across a wide range of fashion categories. According to recent reports, luggage and travel accessories have seen exponential growth. Myntra, the leading e-commerce platform, reported a fivefold increase in trolley bag orders and a doubling of backpack demand in March-April 2025, compared to the preceding months. Demand for sunglasses has also seen an extraordinary jump.

As per Neha Wali, Senior Director-Category Management, Myntra, the current travel and vacation season is driving strong, multi-category growth on Myntra, with customers across the country—especially from non-metros—shopping for everything from stylish luggage and on-the-go beauty essentials to breezy vacation fashion. Apparel and footwear suitable for vacations such as, sundresses, skirts, shorts, cotton shirts, and swimwear, are seeing strong traction. Brands like H&M, Mango, Puma, and others are benefiting from this high demand.

E-commerce leads the charge

E-commerce platforms are playing an important role in meeting this demand growth. Their reach, convenience, and quick delivery options, including quick-commerce services like Myntra's M-Now, cater to the last-minute needs of travellers. This has particularly benefited non-metros, where a significant portion of the demand for travel and luggage products now originates. The growth of online shopping is also reflected in the overall market trends. The Indian apparel market is projected to grow at a compound annual growth rate (CAGR) of 9.7 per cent from 2024 to 2028, reaching a market size of $50 billion by 2028.

Factors driving growth

Several factors are leading to this growth. Rising disposable incomes are enabling more Indians to travel and spend on leisure activities, including shopping for travel-related fashion. And growing awareness of fashion trends and a desire to maintain a stylish appearance while travelling are driving the demand for fashionable travel wear.

Gen Z's appetite for trendy, quick-turnaround clothing influenced by social media, is also contributing to the growth of the fast-fashion segment, further boosting the apparel sector. The growing penetration of e-commerce and the convenience it offers are making it easier for consumers to shop for travel-related fashion. No wonder, after a period of slower growth, the Indian fashion and apparel sector is recovering.

Industry outlook

The outlook for the sector remains positive. India Ratings and Research (Ind-Ra) predicts a recovery in FY26 pushed up by improved consumer financial health, higher wedding-related demand, and the growth of organized retail formats, including fast fashion. "Segments like fast fashion, ethnic wear, and luxury are set to outperform," says the report.

However, while the travel and vacation boom presents significant opportunities for the fashion and apparel sector, some challenges remain. These include. Inventory management as retailers need to manage their inventory effectively to meet the fluctuating demand and avoid obsolescence. Also competition from both domestic and international players is on the rise. Efficient supply chain management is crucial to ensure timely delivery and meet the demands of the fast-paced fashion industry.

However, the industry is also witnessing positive developments in terms of Government support as initiatives like the Pradhan Mantri Mega Integrated Textile Region and Apparel (PM MITRA) Parks and the Production Linked Incentive (PLI) scheme are supporting the growth of the sector. An increasing number of brands and manufacturers are adopting sustainable practices, which is appealing to environmentally conscious consumers. Add to it the adoption of technologies like AI and automation is improving efficiency and enhancing the customer experience.

Thus the ongoing travel and vacation season is proving to be a significant growth driver for India's fashion and apparel sector. With rising disposable incomes, increasing e-commerce penetration, and evolving consumer preferences, the industry is poised for continued expansion. While challenges remain, the sector's adaptability, focus on innovation, and government support will enable it to capitalize on the opportunities presented by the travel boom and maintain its growth path.

Travel & vacation boom leads to a boost in fashion & apparel sector’s sales

Culture Circle to launch two-pronged authentication system for products resale on the platform

Maharashtra-based authenticated luxury fashion marketplace, Culture Circle plans to launch a two-pronged product authentication system for items sold on its platform. The seller has teamed up with global authentication firm CheckCheck for the initiative, touted as a first of its kind in India designed to boost buyer confidence in the resale of high-end fashion and footwear.

The partnership integrates CheckCheck’s international know-how with Culture Circle’s current AI-powered authentication process. Now, every item purchased on the platform will come with a certificate of authenticity, giving buyers extra peace of mind. Sellers on the platform who have completed KYC verification are now required to authenticate their products through CheckCheck before listing them.

Devansh Jain Nawal, Co-founder, Culture Circle, says, this partnership gives sneaker enthusiasts and luxury shoppers the confidence they deserve. The collaboration also aims to improve the customer experience by treating authentication certificates as valuable, shareable assets. With this initiative, Culture Circle has become the only platform in India to offer this level of verification, further establishing itself as a trusted source for brands like Nike, Adidas, Dior, and Balenciaga.

Perry Nguyen, CEO, CheckCheck, says, the combination of CheckCheck’s authentication expertise with Cultural Circle’s innovative marketplace helps raise the bar for sneaker and luxury resale in India.

Culture Circle to launch two-pronged authentication system for products resale on the platform

Arrow’s new Bengaluru store offers diverse styles for modern men

Spread across 2,000 sq ft, men's clothing brand, Arrow’s latest store in Bengaluru offers a diverse array of styles for today’s modern men.

Designed to inspire confidence through clothing, the new store reflects ongoing emphasis on style, comfort and practicality in everything from everyday work attire to sophisticated formal wear and comfortable casuals.

One of the store’s outstanding features is the Elegant All-Day Shirt - featuring a unique 5-in-1 finish that keep the garment crisp and polished from early meetings to after-dinner events. The shirt is designed to keep pace with the customers’ daily routine

The store also offers The Linen Edit collection for customers who prefer a relaxed yet refined feel, This range brings breathable luxury to the forefront. It is soft, airy, and effortlessly stylish, erfect for warm days when comfort and style go hand in hand.

The store’s spacious design and curated selection of Arrow’s most-loved styles reflect its dedication to provide quality, comfort, and contemporary fashion under one roof, says Anand Aiyer, CEO, Arrow. A key step in expanding the brand’s footprint, the store helps the brand stay true to its promise of innovation and sophistication, he adds.

Arrow’s new Bengaluru store offers diverse styles for modern men

Jack & Jones launches new apparel collection for boys aged 2-4 years

Jack & Jones Junior has launched a new apparel range for boys aged 2 to 4 years - bringing its signature mix of cool style, comfort, and confidence to an even younger group.

Designed to keep up with every jump, run, roll, and giggle, this new 2–4 years collection is full of playful energy. It features bold prints, bright graphics, and age-appropriate details across styles made for movement. Crafted in breathable, soft fabrics with elastic waistbands, easy fastenings, and gentle seams, each piece of this collection is made for all-day comfort and freedom.

A strategic move, Jack & Jones Junior’s expansion into the 2–4 years category reflects not just the brand’s growth but also the increasing expectations of its customers. The launch allows the brand to build stronger connections with its customers and become an intrinsic part of a child’s style journey from the very beginning — while continuing to deliver the quality, comfort, and excellent design, says Mrithyunjay Amblimath, COO, Bestseller India.

The new 2–4 years range is currently available at select Jack & Jones Junior stores across India, with a wider release planned for Fall/Winter 2025.

Jack & Jones launches new apparel collection for boys aged 2-4 years

Lux cozy targets $100 million revenues from womenswear brand Pynk in five years

Leading men's knitwear and textile brand, Lux Cozy hopes its womenwear brand Pynk will reach the $100 million mark (approximately Rs 800 crore) within the next five years. The group also anticipates its flagship brand, Cozy, will soon hit the $125 million mark (approximately Rs 1,000 crore).

Saket Todi, Executive Director, Lux Industries, says, Pynk will officially launch nationwide starting May 1. The brand had a soft launch in Kolkata, Ahmedabad, Mumbai, Pune, Varanasi and Jaipur in January which received a positive response. The group now aims to generate $15.6 - $16.25 million in revenue from Pynk in its first year of operation. This is projected to increase to $35 - $37.5 million in the second year. By 2029-30, the brand aims to grow its revenues to $93.75 - $100 million.  Besides, the brand also plans establish 200 distributors across India, he adds.

Pynk would be the first women's fashion wear brand available in the general retail sector, notes Todi.  The price point for the brand will be between $6.25 and $12.50, which would be the most affordable option in this category, he explains.

The company plans to invest $2.875 - $3.125 million in promotion and has signed Shraddha Kapoor as Pynk's brand ambassador. Cozy would be the first mid-premium brand in its category in the country to reach the $125 million milestone, Todi adds.

Lux cozy targets $100 million revenues from womenswear brand Pynk in five years

India Circus by Krsnaa Mehta launches new ‘Artisanal Co-ord Sets’ collection

Contemporary Indian lifestyle brand, India Circus by Krsnaa Mehta has expanded its apparel range by launching a new collection of 'Artisanal Co-ord Sets.'

Blending contemporary styles with traditional Indian design, this new collection also expands the brand’s range of wardrobe staples designed for modern living.

Featuring bold prints, simple tailor and a rich color palette, this new Artisanal Co-ord Sets collection reflects the brand’s ongoing emphasis on heritage-inspired designs. Manufactured using premium textiles, the collection is inspired by India’s visual diversity, and incorporates regional art and architecture-inspired designs and patterns.  

Expanding from its core furniture, accessories and interior designing business, this new collection enables India Circus by Krsnna Mehta to offer wearable expressions of Indian artistry.

The collection is available on the brand’s direct to customer e-commerce store and brick-and-mortar outlets across the country.

India Circus by Krsnaa Mehta launches new ‘Artisanal Co-ord Sets’ collection

Chhattisgarh signs MoU to set up CMAI Textile & Apparel Facilitation Centre in Raipur in presence of CM Vishnu Deo Sai

In a significant push to enhance growth in the textile and apparel sector, the Clothing Manufacturers Association of India (CMAI) has signed a Memorandum of Understanding (MoU) with the Government of Chhattisgarh during the FAB Show 2025 in Mumbai.

The MoU was signed in the presence of Vishnu Deo Sai, Hon’ble Chief Minister of Chhattisgarh, marking a strategic partnership aimed at strengthening the state’s position as a key textile and garment manufacturing hub in India.

Fashion Guru

The agreement outlines mutual cooperation between CMAI and the Chhattisgarh government to attract investments, create employment opportunities, and empower MSMEs in the region. Highlighting the importance of the initiative, Vishnu Deo Sai said, “The partnership between CMAI and Chhattisgarh will provide a significant boost to the Textile & Apparel industry in our State.

Our focus remains on encouraging MSMEs in this sector. We have approved the establishment of a NIFT institute in Raipur, with an investment of Rs 271 crore. This will undoubtedly provide strong impetus to the State’s Textile & Clothing ecosystem.”

Join our group

He further added, “Our new investment policy aligns with Prime Minister Narendra Modi’s ‘Viksit Bharat’ vision, and we are actively working towards a ‘Viksit Chhattisgarh.’ We are also extending special benefits to industries employing more than 1,000 local people.

Chhattisgarh offers a conducive environment for investment with excellent rail connectivity, a reliable electricity supply, and ample water resources.”

Key elements of the MoU include opening a CMAI office in Chhattisgarh, promoting awareness of the state’s industrial policy, and connecting local apparel manufacturers with domestic markets across India.

Join our community

Santosh Katariya, President of CMAI, said, “Chhattisgarh holds immense potential to emerge as a key player in India’s textile and garment ecosystem.

This partnership is a significant step toward unlocking new growth avenues and employment opportunities in the state’s developing textile hubs.”

The MoU was signed at the 5th edition of the CMAI FAB Show, India’s largest sourcing event for fabrics and accessories. As a State Partner, Chhattisgarh showcased its textile manufacturers and investment-friendly initiatives under the Chhattisgarh Business Made Easy scheme.

Visit for more

CMAIMoU

Thread & Knot’s new Bengaluru store offers carefully selected clothing and accessories collection

Contemporary fashion and lifestyle brand Thread & Knot’s latest store in Bengaluru offers a carefully selected assortment of clothing, accessories, and lifestyle items crafted to empower customers in showcasing their individual style.

 

Situated on the second floor of Royal Meenakshi Mall on the Bannerghatta Road in Bengaluru, the store distinguishes itself by seamlessly merging comfort and style, offering a diverse array of apparel and accessories that align with modern preferences. The brand prioritizes quality, comfort, and current fashion trends, ensuring that each piece resonates with individuality and contemporary fashion sensibilities.

 

Emphasizing on a welcoming ambience, the store's interior design showcases a wide variety of styles ranging from contemporary designs to enduring classics. Shoppers can anticipate personalized shopping experiences, with informed staff readily available to assist in curating the ideal outfit or accessory.

 

The opening of this new store signifies Thread & Knot's ongoing dedication to providing fashion-forward choices that mirror the evolving tastes of its customer base. The brand's presence at Royal Meenakshi Mall represents a significant milestone in its expansion, introducing its distinctive fusion of style and comfort to a wider audience within Bengaluru.

Thread & Knot’s new Bengaluru store offers carefully selected clothing and accessories collection

Latest Publications

Image