Personalized Clothing: A Growing Trend in the Fashion Industry
21 October 2023, Mumbai
Personalized clothing is a growing trend in the fashion industry, as it helps brands reduce waste and excess inventory. It also allows consumers to express their style and have clothes that fit them perfectly.
Here are a few examples of how different brands are offering customized garments to their customers:
- Using 3D Configurator Technology: Laneri, an Italian menswear brand, uses a 3D configurator to design its suits, blazers, shirts, polo shirts, and trousers. Customers can choose from various fabrics and styles to create their unique garments.
- Highlighting the Beauty of Women: Max Mara, a well-known brand, offers a customized clothing collection called the ‘Tailored Suit’ project collection. This collection includes seven jackets with single or double-breasted styles that fit the female form perfectly. Customers can customize the jackets, including the color, fabric, and fit.
- Collaborating with Trusted Partners: JTB Custom, a brand that offers made-to-order blazers, often collaborates with other brands, such as Rowing Blazers. The Rowing Blazer is famous for its quality and authenticity. Together with JTB Custom, they provide custom dress shirts, blazers, and sweaters with a fast delivery time of two weeks.
- Creating Unique Jackets for Women: Blazer Bar, an Italian company, offers a made-to-order and made-to-measure service for women’s blazers. Customers can choose from various styles and fabrics to create their unique jackets. Blazer Bar also offers a variety of customization options, such as embroidery and monogramming.
- Producing Eco-Friendly Activewear from Fabric Scraps: So What, an Indian activewear brand, is committed to sustainability. They produce their garments from fabric scraps, used plastic bottles, and water-based vegan and Oeko-Tex-certified dyes. Their latest collection offers customized leggings and high-support sports bras in vibrant prints and contemporary shades. Customers can choose the size, style, and fabric of their garments when they order.
These are just a few examples of how fashion brands are offering customized garments to their customers. As the demand for sustainable and personalized clothing continues to grow, we can expect to see even more brands embrace this trend.
Here are some of the benefits of personalized clothing:
- It allows consumers to express their personal style. Personalized clothing gives consumers the freedom to choose the colors, fabrics, and styles that they love. This allows them to create a unique look that reflects their personality.
- It ensures a perfect fit. Personalized clothing is made to the customer's exact measurements. This guarantees a perfect fit, which can be difficult to find with mass-produced clothing.
- It reduces waste. Personalized clothing helps to reduce waste by eliminating the need for brands to produce large quantities of clothing in different sizes and styles.
- It is more sustainable. Personalized clothing is often made from sustainable materials and processes. This is because brands are more likely to use high-quality materials and ethical manufacturing practices when producing made-to-order garments.
Overall, personalized clothing is a growing trend that offers several benefits for both consumers and brands.
As the demand for sustainable and personalized fashion continues to grow, we can expect to see even more brands embrace this trend.
Key Insights
- Personalized clothing is on the rise.
- Benefits: Express style, perfect fit, reduce waste, and more sustainable.
- Examples of brands: Laneri, Max Mara, JTB Custom, Blazer Bar, So What.
- Trends: 3D configurator technology, collaborations with trusted partners, and eco-friendly materials.
