The last four decades belonged to China: The next three belong to India

20 December 2023, Mumbai

WHY India 

Unveiling the Fabric of India: Beyond the Runway at the BRICS+ Fashion Summit

Scene: A Kaleidoscope of Vibrant India

Beyond the catwalk, Zaryadye Park explodes with color. Shimmering sarees dance amidst clinking champagne flutes, while electrifying chatter fills the air. The BRICS+ Fashion Summit is in full bloom, and India's sartorial splendor takes center stage.

Beyond the Surface: Unveiling Fashion Secrets

But this catwalk holds more than fleeting trends. Behind the dazzling runway lies a hidden treasure trove of insights waiting to be unraveled. One session, "Reverse Pitch: Country Expert Session. India," promises an illuminating deep dive into the vibrant heart of Indian fashion. 

Forget dusty panels and predictable presentations; this is a journey to unlock the secrets that make India's style scene tick.

Passion Stitched into Garments:

Dr. Gulbash Duggal, a fashion education guru, holds the key. She unravels a simple truth: "India is a nation woven with love." This isn't just a sentimental notion; it's the very thread that binds Indian fashion. 

Here, clothes transcend mere trends, becoming vessels for deep emotional connections, cherished for their enduring allure. "We fall in love with garments," Dr. Duggal confesses, revealing a market driven by passion, not fleeting fads.

Opening the Market Door:

Akashdeep Singh, the strategist, shifts the spotlight. He shines a light on e-commerce giants like Choupette as gateways to the vast Indian market. 

His message is clear: "Entering India isn't a question of 'if,' but of 'what legacy will you leave behind?'" He replaces doubt with an irresistible call to action, beckoning fashion pioneers to be part of India's burgeoning story.

Collaboration: A Tapestry of Strength

But Sameep Shastri, the visionary, paints a grander picture. He envisions a future where BRICS+ nations stand united, their unique skills and industries intertwined into a vibrant tapestry.

 "Together," he proclaims, "we can create sustainable products, built to last." This vision transcends fashion, becoming a blueprint for collaboration, a future forged in unity, not competition.

A Witty Spark Ignites Action:

Moderated by the witty Sanjay Chawla, editor and publisher of DFU Publications, the session crackled with energy. As it concludes, his final words echo: "The past four decades belonged to China. The next three belong to India." This isn't just a prediction; it's a clarion call, an invitation to witness and contribute to the rise of Indian fashion as a global force.

Key Insights

1. Passion: Clothes as emotional connections, not trends.
2. Commerce: E-commerce giants unlock the vast Indian market.
3. Collaboration: BRICS+ nations weave a sustainable future together.
4. Legacy: Build your mark on India's fashion evolution.
5. Rise: The next fashion powerhouse: India's three decades.

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