Bewakoof.com announces Peppy Pink as color of month
6th September 2021, Mumbai:
Leading D2C fashion brand Bewakoof.com has announced Peppy Pink as the color of the month and has launched a new collection in the color. Launched 18 months ago, ‘color of the month’ is a property in tandem with the global trend of color forecasting.
The company hopes to sell half a million units of Peppy Pink inspired range within 72 hours of the launch, reports Apparel Resources. The range will be endorsed by Bollywood actress Sanya Malhotra, who has been recently roped as the new brand ambassador.
Bewakoof.com announces color of the month on the 1st of every month with an entire range of products in color. The products are offered at very cost effective price from 1st to 3rd of the month.
A pioneer of this international trend to India over a year back, Bewakoof.com has seen it grow into a cult where customers have been queuing up virtually to book the products in their favorite colors.
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