Decathlon boosts online presence in partnership with Tata Cliq Fashion
Global multi-sports apparel and lifestyle brand Decathlon plans to boost its online presence in India and reach shoppers in smaller cities and towns. For this initiative, the brand has teamed up with Tata Cliq Fashion to make communities healthier and happier, says Shankar Chatterjee, CEO, Decathlon India.
Dedicated to providing a comprehensive and top-notch omni-channel experience through online collaborations, Decathlon offers high-quality products to sports enthusiasts. Using Tata Cliq Fashion’s customer base, the brand uses technology to offer a more convenient and inclusive sports retail experience.
Decathlon has launched over 5,000 sports products on Tata Cliq Fashion's platform, joining more than 4,000 Indian and international brands on the online store. The brand offers products across 60 sports categories, now available for delivery to over 24,000 Indian postal codes through Tata Cliq Fashion.
Tata Cliq is committed to offering a varied and carefully chosen selection that meets the changing tastes of its customers, says Gopal Asthana, CEO, Tata Cliq. One of its best-performing areas, the sports and fitness category on the platform contributes significantly to its overall revenue. The platform’s expansion with Decathlon's outstanding quality and extensive product range perfectly aligns with its goal to provide a complete sporting solution for every consumer. Together, the two companies aim to transform how the nation shops for sports and fitness essentials, taking a significant step toward building a healthier and fitter India, he adds.
