Designer brand Nitya Bajaj showcases new collection at Times Lifestyle Week

A specialist in luxury women’s wear by Nitya Birla, designer label Nitya Bajaj showcased their ‘Ajrakh Goes Boho’ collection at the Times Lifestyle Week in Gurugram.

Inspired by the traditional craft of Ajrakh from the Kutch region, the collection was showcased at a fashion show with Bollywood actor Fatima Sana Sheikh walking the ramp as the showstopper.

Showcased at the Times Lifestyle Week, the collection is reimagined for the contemporary modern women who values tradition and individuality. The "Ajrakh Goes Boho" collection is now available for purchase exclusively on the Nitya Bajaj website.