Madame ropes in Shanaya Kapoor as brand ambassador

A prominent women's fashion brand in India, Madame has roped in actor Shanaya Kapoor as its new brand ambassador. Kapoor will feature in the brand's new campaign titled 'Fashion is Me,' showcasing Madame's spring-summer 2024 collection.

The newly launched collection encompasses a variety of trendy pieces including cropped tops, tees, trousers, coordinated sets, and workwear. Emphasising the importance of aligning core values in collaborations, Sumedha Jain, Head-Marcom, Madame, says, Kapoor’s unique fashion sense and her deep connection with the role of fashion in life were the key reasons for her being chosen as the brand ambassador.

Expressing her excitement about the collaboration, Kapoor states, she looks forward to sharing her fashion philosophy with the brand's vast audience.

Madame's spring-summer 2024 collection will be available across all Madame stores and leading e-commerce platforms, offering customers a wide array of stylish options to choose from.