PN Rao aims to expand in South India, eyes 60-70% growth
14 April 2023, Mumbai
Iconic Bangalore brand, PN Rao, plans to expand its presence in South India with an ambitious growth target of 60-70%. However, the brand faces significant challenges, including finding the right locations and properties for new stores. To overcome these obstacles, PN Rao is considering using the franchise model or investing in its own stores, leveraging local expertise and investments from franchisees to grow more efficiently.
Moreover, PN Rao is exploring the possibility of building its presence in multi-branded outlets, enabling it to reach a broader customer base and increase brand awareness. In a fiercely competitive retail market, PN Rao's USP is its in-store experience and service, which has built a loyal clientele, resulting in a 45% share of repeat business.
PN Rao has a rich history of tailoring garments for British ladies and has since evolved into a preferred choice for premium tailoring services in South India. With its commitment to delivering a personalized and engaging in-store experience, PN Rao is well-positioned to continue its growth and success in South India.
