Vasa Indica to transform India’s fashion landscape with a new store

Founded by Devika Sakhuja, Rishi Sakhuja, and Yuvraj Shergill, Vasa Indica is set to transform India’s fashion landscape. The D2C brand recently made its debut in the Delhi market with a new store spanning 5,000 sq ft. The store introduces a new era of ready-to-wear labels, embracing contemporary fashion, sustainability, and affordable luxury.

Vasa Indica plans to expand these unique brands to major cities across India, making them accessible to a wider audience. Positioned as a partner for these brands,Vasa Indica helps these brands evolve from D2C to multi-channel phygital and ultimately to their own omnichannel presence. The goal is to elevate these brands and support the emergence of new designers, adding significant value to India’s vibrant fashion scene.

The vision behind Vasa Indica is to harness the immense talent in India’s fashion and lifestyle market. Unlike some Western brands that overly emphasise brand names or lack distinctiveness, Indian brands are pushing the boundaries of creativity, uniqueness, and sustainability. Emerging Indian brands are challenging industry giants with their innovative approaches. Indian consumers are setting new standards for taste and selection, driving brands to continually refine and improve. Vasa Indica believes India’s present is the future of fashion and aims to make retail—seamless for Indian brands, helping them dominate the global fashion world.

The new Vasa Indica store offers a collection that values craftsmanship, product uniqueness, and the commitment of brand owners to push boundaries. The store's diverse and dynamic selection caters to different occasions, genres, and genders, ensuring a unique and quality shopping experience.