Zouk enters footwear segment with cruelty-free range
24 June 2022, Mumbai:
Expanding its product range Vegan accessories brand Zouk has entered the footwear segment with the launch of an India-inspired cruelty-free footwear range.
The brand has also rebranded itself to strengthen its customer base and strike a chord with its target audience, as per a Fashion Network report
PradeepKrishnakumar, Co-founder, says, the initial brand identity was quickly put together to start off. But, we have now reached a stage where the brand and its customers deserved something better. Hence, we decided to go back to the drawing board.”
Founded by Disha Singh and PradeepKrishnakumar, Zouk retails a range of handbags, laptop bags, tote bags, and pouches claiming to have a customer base of over 2,00,000 in this segment. The brand works with local artisans across India.
Advertise in FAIR EXPRESS 2022
