Lakmé Fashion Week (LFW) recently concluded its 2020 edition. This year, the virtual event was held between October 21 and 25. Audiences were able to stream the shows live on a high-tech virtual platform, LFW Hub that had been specially created for the event.
With this digital-first edition, the organizers were able to create a captive space that replicated the elements of an on-ground LFW event. Called as the LFW Virtual Hub, this interactive digital destination was customized to the needs of all kinds of the audiences.
LFWalso created different vantage points to give viewers access to different camera angles of the show resulting in an immersive experience. Another highlight was the Virtual Showroom that allowed fashion buyers to interface directly with designers for B2B buying. The virtual hub had a shop the look feature that gave viewers Lakmé product recommendations while watching the showcases, enabling them to purchase the products immediately after the show. There was also a virtual make-up trial page where people could look at different shades of makeup on themselves. The Hub featured a 3D version of the all-new NEXA S Cross car.
LFW was also able to create designer partnerships for sustainable fibre manufacturers R-Elan and Bemberg which were highlighted through a strong influencer campaign as well as the traditional fashion showcase.
