Lovebirds, Smokewear launch new upcycled collection
Clothing brand Lovebirds and streetwear label Smokewear have jointly launched a collection of upcycled, gender-neutral basics. The collaborative collection was launched on both Lovebirds’ and Smokewear’s dedicated e-commerce stores this week.
The capsule collection mixes Smokewear’s streetwear style with Lovebirds’ minimal yet sharp tailoring.
ALSO READ Lovebirds, Smokewear launch new upcycled collection
The collection features a cotton shirt, shorts, bucket hat, and tote bag made by gathering scrap textiles from Lovebirds’ studio and weaving them on a hand-loom to create a new textile, with help from Paiwand Studio.
This checkered collection is made from fabric developed from waste scrap fabric from the brand’s studio and then handwoven into this intricate, delicate, and purely upcycled fabric.
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Based in New Delhi, Lovebirds is run by Gursi Singh and Amrita Khanna. The brand retails across India through multi-brand outlets as well as in countries including Russia, Japan, and Italy among others.
Launched as a collaboration between Varun Jain’s Smoke Vodka and Delhi-based Design label Khanijo, Smokewear retails gender-neutral, monochrome streetwear from its dedicated e-commerce store.
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