'Lux Cozi' launches new campaign with Varun Dhawan

10th September 2021, Mumbai:

To connect with young consumers, Lux Industries -owned brand ‘Lux Cozi’ has launched a new campaign featuring its brand ambassador and Bollywood actor VarunDhawan.

The campaign targets India’s youth and will help the brand acquire new young customers across India. UditTodi, Executive Director, Lux Industries adds, the new commercial has been launched in major news and entertainment channels and has received rave reviews from consumers on social media.

Lux Cozi is an Indian brand of men's underwear, part of the Lux Industries group based in Kolkata, West Bengal, India. The brand turnover is about Rs 200 crores, mostly from rural India. The Lux Innerwear brand was launched by LIL in 1963. Today, it is sold in 5 lakh retail outlets across India.

Lux Industries operates brands like Genx, Lyra, and Onn, among many others, and is one of the largest players in the hosiery business, with a market share of 15 percent of the organized industry.

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