Myntra has teamed up with IPL franchise team Chennai Super Kings (CSK) to the official fashion partner. As a part of this association, Myntra’s logo will feature on the front of CSK team jersey during the 14th edition IPL. Three-star players will be involved in promotional activities aimed at engaging with a collective audience. Together, Myntra and CSK will create a unique and appealing digital content across social media. Myntra will get multiple on-ground visibility features such as perimeter boards, LED walls and toss mats during all CSK home games.
Myntra was also associated with CSK during the previous edition of the tournament. The e-tailer made significant efforts to democratize fashion, cutting across the various regions of India, including audiences from CSK’s home state, Tamil Nadu. During the festive season, the company launched a range of ethnic wear brands such as Pothys, Nalli’s, Chennai Silks and Ramraj Cotton among others.
