Priyanka Chopra roped in as the new BFC ambassador

Bollywood actor Priyanka Chopra Jonas has been roped in as the new brand ambassador of the British Fashion Council (BFC) for their ‘Positive Change’ initiative. Also a global UNICEF Goodwill Ambassador, she’ll join the BFC to support its efforts to lead the charge on change, using fashion as a positive platform to inspire future generations.

This will include promoting best practices within the fashion industry and celebrating those that adhere to inclusive and ethical principles. Chopra-Jonas will also act as a spokesperson for the importance of creative education. She will play an active role in a number of BFC events throughout the year, including London Fashion Week and The Fashion Awards.

Through her new role, Chopra-Jonas looks forward to celebrating the incredible diversity and creativity of the industry, while working to champion budding and iconic designers doing their part to make an indelible impact on people and our planet.