Skechers launches new campaign targeting youth

Sports and lifestyle brand Skechers has launched a new campaign ‘Originals Keep Moving’ featuring actor Ananya Panday to strengthen its connect with the youth in Indian market. Panday will endorse the brand’s flagship fashion lifestyle collections, Skechers D’Lites. She will be seen dancing in the colorful sneakers with the brand logo in the midsole adding a signature element to the shoes. The energetic video is geared to appeal to the clubbing crowd, to the dancers, to the trendsetters, and everyone else who is facing challenges and just needs a little push to keep moving and go beyond their boundaries.

Skechers will seek new unique ways to target consumers of all ages to help the millions of consumers in this country discover and fall in love with the comfort, innovation, style and quality offered by the brand. Skechers currently has over 260 stores across the country and plans to set up 500 stores across India in the next few years.