Abercrombie & Fitch partners Myntra Jabong to expand in India
05 December 2024, Mumbai
US based apparel business Abercrombie & Fitch Co has partnered with Myntra’s business-to-business wholesale entity Myntra Jabong India to expand its brands in the Indian market. The partnership will involve setting up of brick-and-mortar stores for brands Abercrombie & Fitch and Hollister across the country.
Pursuing a omni-channel retail strategy, Myntra Jabong will expand the business of Abercrombie & Fitch and Hollister in India. Besides launching brick-and-mortar stores, the business will also build regional e-commerce sites and branded digital storefronts that will be operated by a network of licensed and independent third pzarties.
Nandita Sinha, CEO, Myntra, says, applying its fashion and tech expertise, the e-commerce company will connect Abercrombie & Fitch and Hollister with the thriving fashion audience in India and help them expand across the country.
