Adidas launches new campaign for Indian women athletes

23 February 2022, Mumbai:

German sports apparel designer and manufacturer, Adidas has launched a new campaign for Indian women athletes with ‘Impossible is Nothing’ as its tagline. Adidas has been a long-term partner of some of the best athletes in the world.

The brand encourages women to create new possibilities through partnerships with include Manika Batra, Dipika Pallikal, Nikhat Zareen, Mirabai Chanu, Lovlina Borgohain and Hima Das.

The brand will launch the new campaign globally with a film series featuring a diverse portfolio of eminent women from sport, fitness, and lifestyle.

ALSO READ: Adidas ropes in Manika Batra for new marketing campaign

It will features personalities like Deepika Padukone, Mirabai Chanu, Lovlina Borgohain and a host of other inspiring women. The campaign will be led by the stories of women who have made their impossible possible, with the aim of inspiring others to do the same under the "I'mPossible" message.

In 2022, Adidas made some major investments in innovating its women-focused product range.

In December, the brand introduced Ultraboost 22, to address differences between male and female instep height, heel anatomy and gait cycle trends; and will continue to launch innovations across the year.

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