Adidas strengthens retail strategy with second ‘Home of Sports’ store in Mumbai
05 August 2025, Mumbai
Strengthening its retail strategy in India, sportswear brand adidas has launched its second ‘Home of Sports’ concept store in Mumbai. Located at Sky City Mall in Borivali, this new store spans an 4,945 sq ft.
This launch follows the success of the first ‘Home of Sports’ store in Mumbai and highlights adidas’ continued commitment to building dynamic, experience-centric spaces that cater to India’s growing base of fitness enthusiasts and streetwear fans. The store brings together the brand’s core pillars of performance, innovation, and community at the heart of suburban Mumbai.
Nawaz Durani, Co-Founder, Insignia - an interior design and turnkey solutions company involved in the project - says, working on both Mumbai stores under the ‘Home of Sports’ concept was a ‘rewarding’ journey. The store’s design and execution reflect Adidas’ focus on energy, movement, and immersive storytelling, he highlights.
Embodying the essence of the Home of Sports philosophy, the newly launched store not only offers a wide selection of performance and lifestyle products but also serving as a vibrant space for community interaction, product innovation, and brand storytelling.
