Allen Solly refurbishes brand identity with the launch of largest India store
29 October 2024, Mumbai
A premier brand under Aditya Birla Fashion and Retail, Allen Solly has unveiled a refurbished brand identify along with the launch of its largest store in India.
Located in Banjara Hills, Hyderabad, the store spans 5,300 sqft across three floors. It features over 10,000 styles, a dedicated wedding studio, and on-site professional tailoring services, aiming to cater to the modern Indian consumer who seeks international fashion.
Signifying a new retail identity for Alley Solly, the store is grounded in the brand’s rich Nottingham heritage, says Richa Pai, COO.
Launched in the Indian market in 1993 by Madura Fashion & Lifestyle, Allen Solly is known for its western wear collections for women. The brand has carved a distinct niche in India’s fashion landscape.
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