Alley Solly Girl opens first EBO in South India at Bengaluru
8 May, Mumbai 2025
A brand under Aditya Birla Fashion and Retail, Alley Solly Girl has opened its first exclusive outlet in South India. Opened at the Phoenix Marketcity in Bengaluru, the store strengthens the mall’s reputation as a premier destination for trendy and family-friendly shopping options.
Offering a fresh and confident style for young girls aged 6 to 14 years, Alley Solly offers a wide selection of casual, party, and special occasion wear – all designed to meet the preferences and comfort of today's young fashion lovers. The brand is known for its bright color palette, fashion-forward designs, and soft, comfortable fabrics
The new store’s lively and modern layout creates an engaging shopping experience for both kids and parents. It offers a collection that has been carefully put together to include everyday essentials as well as outfits for special events, crafted with careful attention to design details.
With this exclusive launch, Phoenix Marketcity Bengaluru continues to host first-in-city brand openings and redefine the retail experience. The arrival of Allen Solly Girl further expands the mall's fashion choices, especially for families looking for stylish and age-appropriate clothing for children.
This launch also highlights the mall's ongoing commitment to providing new, exciting, and premium retail experiences for its increasing number of visitors. This latest opening demonstrates Phoenix Marketcity’s dedication to creating an inclusive and appealing shopping environment. Families, in particular, will benefit from a brand that understands the fashion needs of growing girls, combining style with comfort and practicality.
The opening of Allen Solly Girl not only enhances the mall’s diverse brand mix but also emphasizes its promise of delivering exceptional retail experiences.
