AND expands shoppers base in Gujarat with a new store in Dwarka
29 January 2025, Mumbai
Expanding its shoppers’ base in Gujarat, women's contemporary western wear brand AND has launched an exclusive brand outlet in Dwarka. Situated inside Vegas Mall in Sector 14, the store strengthens the brand’s position as a leading lifestyle and shopping hub in the city.
Ravinder Choudhary, Vice President, Vegas Mall, says, the brand enables women to express themselves with contemporary and versatile fashion. Its new store helps connect with customers and introduce them to the latest style trends, he adds.
Having an open façade, the store boasts of a large digital screen on its right to showcase its latest collections and campaigns. The store also has rails displaying smart casual attire and evening wear with botanical prints and jewel toned hues. Wall in the stores are filled with banners displaying snippets of its philosophy through phrases such as ‘Designed for women by women’ and ‘Born in India.’
Catering to modern professional women, AND blends global trends with local sensibilities. Established in 1999, the brand was co-founded by designer Anita Dongre.
